Alice Boulangerie Croissant Bakery: 10 AM Icon Village Run

Alice Boulangerie, located at 12 Gopeng Street, Icon Village #01-05/11, Singapore 078877, occupies a prominent corner on the ground floor of Icon Village in the heart of Tanjong Pagar. Operating Monday through Saturday from 10:00 AM to 10:00 PM and Sunday from 10:00 AM to 6:00 PM, this design-forward boulangerie and dining lounge brings refined French viennoiserie into Singapore’s southern central business district. Founded in 2022 by a passionate mother-and-daughter duo, the bakery was conceived to elevate daily pastry rituals into memorable moments of luxury amidst tropical city life. The kitchen team bakes fresh batches daily using artisanal butter lamination, attracting early morning coffee seekers, corporate teams from nearby commercial skyscrapers, and dedicated pastry lovers who journey across the island for their striking bi-color croissants.

Tanjong Pagar represents a dynamic intersection of historic nineteenth-century merchant quarters and sleek contemporary high-rise developments. Arriving outside Icon Village around 10:00 AM places you right as the district transitions from early corporate commute to relaxed mid-morning hospitality. Floor-to-ceiling glass windows framed in dark bronze open onto Gopeng Street, allowing natural light to wash across a warm interior lined with light Scandinavian oak, curved banquettes, and ribbed glass partitions. The air carries the rich scent of molten chocolate, toasted nuts, and freshly brewed coffee beans. Inside, a broad central vitrine displays pristine rows of croissants, fruit danishes, and artisanal rolls under warm exhibition lighting, encouraging patrons to inspect the intricate lamination before making their selections at the polished service counter, where baristas calibrate grinders for the morning coffee rush.

Alice Boulangerie has earned dedicated acclaim for its sophisticated mastery of bi-color croissant dough. The kitchen laminates two separate doughs—one classic butter dough and one richly pigmented cocoa or natural plant-infused dough—into alternating razor-thin layers that create vibrant spiral striping on the exterior. The standout hero is the Pistachio Chocolate Croissant at S.18. Its exterior displays glossy green laminated ribbons dusted with finely crushed Sicilian pistachio kernels. Slicing through the pastry reveals an airy honeycomb core generously piped with rich, nutty pistachio praline cream and smooth dark chocolate ganache, striking a flawless equilibrium between roasted nut depth and cocoa sweetness. For classicists, the Classic Croissant at S.91 showcases traditional pure lamination, boasting crisp outer flaking and an exceptionally tender crumb perfumed with high-grade French butter that melts smoothly across the tongue.

The viennoiserie selection extends across creative sweet and savory realms to satisfy diverse palates. Fruit lovers gravitate toward the Lychee Raspberry Croissant at S.18, which integrates delicate rose-tinted lamination with tangy raspberry compote and subtle floral lychee puree for a refreshing tropical morning indulgence. Traditionalists will appreciate the Pain Au Chocolat at S.00, loaded with premium chocolate batons that melt gently into buttery folds, as well as the sugar-lacquered Kouign-Amann at S.09 with its deeply caramelized base. For lighter snacking, the bakery produces Japanese-inspired salt rolls, including the Shio Pan at S.73 and the savory Kombu Shio Pan at S.60, which delivers maritime umami from Japanese kelp butter. Those planning celebratory gatherings can even commission the spectacular XXXL Classic Croissant at S7.20, a giant party centerpiece engineered to maintain crisp lamination at scale, making it a beloved visual and culinary sensation across Singapore social circles.

The venue functions seamlessly as both a quick-service pastry takeaway counter and a comfortable sit-down dining lounge. Solo visitors often occupy the slim window-facing counter stools, equipped with convenient power outlets for quiet reading, while spacious booth seating in the main salon accommodates business meetings and brunch gatherings. Friendly floor staff offer attentive table service for dine-in guests, serving warm croissants on slate boards alongside specialty coffees, botanical teas, and savoury brunch plates. For takeaway orders, staff gently cushion delicate pastries in custom ventilated carry bags designed to prevent steam condensation in Singapore’s outdoor humidity. Guests seeking popular filled croissants such as the Pistachio Chocolate are advised to drop in before 1:00 PM, as morning batches regularly sell out before the afternoon office tea-break rush arrives from nearby Robinson Road and Shenton Way financial towers.

After picking up your croissants at Icon Village, the surrounding Tanjong Pagar precinct offers a delightful morning walk steeped in history and culture. Exit Gopeng Street onto Bernam Street, then cross Anson Road toward the preserved pre-war shophouses of Tras Street, where heritage tile facades house independent art galleries and cocktail bars. Continue northward toward Tanjong Pagar Plaza to witness traditional wet-market commerce, or ascend the gentle slope toward Duxton Hill and Pinnacle@Duxton, where historic rain trees shade brick alleys and contemporary architecture. The peaceful morning environment makes it enjoyable to savor a flake-tender croissant on one of the outdoor park benches along the urban pocket park between Gopeng Street and Anson Road while observing city life unfold amidst tropical palms and restored heritage facades. These historic rows represent some of the most beautifully preserved pre-war architecture in Singapore, making every step a visual treat.

Alice Boulangerie is situated at 12 Gopeng Street, Icon Village #01-05/11, Singapore 078877. The bakery welcomes guests Monday through Saturday from 10:00 AM to 10:00 PM, and Sunday from 10:00 AM to 6:00 PM. The most direct transit access is via Tanjong Pagar MRT station on the East-West Line (Exit A), located just a three-minute sheltered walk away, or Maxwell MRT station on the Thomson-East Coast Line roughly six minutes to the north. Basement parking is available within Icon Village with vehicle access via Gopeng Street. The counter accepts Visa, Mastercard, NETS, GrabPay, and PayNow QR payments. If bringing croissants home, reheat plain varieties in an oven at 165 degrees Celsius for two to three minutes; filled pastries are best enjoyed at room temperature. In the Karpo APP, you can map out a Tanjong Pagar walking itinerary linking Alice Boulangerie’s artisan croissants with surrounding heritage architecture and quiet park enclaves across the CBD.