Candy Shop in Jurong West: SGFR Store Viral Snack Shelves

The SGFR Store's Jurong Point branch is at #02-53, 1 Jurong West Central 2, and it opens daily from 10am to 10pm. It is one of eight SGFR shops across Singapore, all built around imported snacks that go viral online. Freeze-dried gummy worms cost S$6.50 on the brand's website, which makes it an easy candy shop near me for anyone living in the west.

SGFR began as SGFishingRigz Pte Ltd, a company its official Our Story page says was founded in 2020 to sell fishing kits. When demand for fishing gear fell in late 2022, the business pivoted to imported snacks. Vulcan Post's February 2026 profile adds that the founder, Mohamed Haikkel, was 23 when it ran, that the first concept candy store opened in March 2022, and that SGFR stands for SG For Real.

The same profile describes queues forming at 5am outside the Northpoint City branch on a launch day, which gives you a sense of how this brand works. It moves fast on whatever is trending, and fans line up for the first boxes. The Jurong Point shop is not usually that frantic, but it carries the same range and benefits from the same quick restocking.

Freeze-dried candy is the signature category. The process puffs gummies into light, crunchy shapes, and the freeze-dried gummy worms, labelled Halal on the website, cost S$6.50. A 60g bag of vegan Sour Madness candy is S$5.50, and a 141g box of Nerds Rainbow is S$6.50. SGFR also has its own label: Chewy Chewies Lychee gummies are S$5.50 and are the one product you will only find under the SGFR name.

Salt water taffy is the splurge. A 100g Classic Mix costs S$12.90, more than double most of the bags on the shelf. My honest view: skip the taffy unless you love chewy sweets, because the freeze-dried gummies and the house lychee pack give you more novelty for the money. Spend the difference on a second flavour of freeze-dried candy to share with friends.

Labels matter to many shoppers in Singapore, and SGFR marks Halal and vegan items on its product pages. That makes it straightforward for a mixed group of friends to agree on a shared bag. If you are buying for a party, filter the website by those labels first and write down two or three options, then pick them up at Jurong Point in one quick visit.

Most days at Jurong Point are relaxed, but viral drops change that. When a new product is announced, regulars arrive before opening and the stock can go within hours. If you are chasing a specific launch, arrive by opening time at 10am. If the queue snakes far past the shop front, the best plan is to walk away and order online, rather than waiting through a lunch hour for a box that may not last.

There are seven other branches if Jurong Point has sold out: Century Square in Tampines, Bedok Mall, Lot One in Choa Chu Kang, Northpoint City in Yishun, Wisteria Mall in Yishun, Leisure Park Kallang and Waterway Point in Punggol. The Wisteria and Leisure Park branches close on Mondays, and some outlets open at 11am rather than 10am, according to the store locator.

For readers on the other side of the island, the Century Square branch at 2 Tampines Central 5, B1-04, is the obvious alternative. It opens daily from 11am to 10pm, an hour later than Jurong Point, so an early-morning dash there will find the shutters still down. Bedok Mall and Leisure Park Kallang cover the east and the city fringe if Tampines is out of the way.

The customers are young and online. Secondary school students come in groups to buy what they saw in a TikTok taste test, shoppers stop by after work at the Boon Lay interchange, and parents buy party packs for children's birthdays. The unwritten rule on drop days is to queue properly and take only what you need, because regulars notice who empties a shelf.

Jurong Point is linked to Boon Lay MRT on the East-West line and to Boon Lay Bus Interchange, so the shop is easy to reach without a car. The mall is large and full of places to eat, which makes it a convenient place to combine a candy stop with lunch or an errand.

Look out for one bonus: Sticky, the handmade rock candy brand, keeps a vending machine at Jurong Point 1, Basement 1A, according to Sticky's own contact page. That gives you a traditional sweet to set beside the freeze-dried novelties, all within the same mall, and a good contrast for children who want to try both.

Freeze-dried sweets lose their crunch quickly in humid air. Once a bag is open, finish it within a day or reseal it tightly, and store unopened packs in an air-conditioned room rather than on a sunny windowsill. They are light and travel well in hand luggage, which makes them a popular gift for friends overseas who cannot find them at home.

The SGFR Store, 1 Jurong West Central 2, #02-53 Jurong Point, Singapore 648886. Hours: daily, 10am to 10pm. Nearest station: Boon Lay MRT, linked to the mall. The brand does not list a phone number on its store locator. Prices quoted are online prices from thesgfrstore.com in October 2026, and the shelf tag in the shop is the price you pay.