Orchard Leather Goods Shop, Initials Painted by Hand: Goyard

Maison Goyard is at 391B Orchard Road in Takashimaya, open 10am to 9:30pm daily. Its two-floor boutique takes orders for initials hand-painted by artisans.

Maison Goyard's Singapore boutique is a two-floor trunk maker's shop at 391B Orchard Road, units #01-11 and #02-12F, Takashimaya Shopping Centre, Singapore 238872, and it opens 10am to 9:30pm every day. The draw here is personalisation: Goyard's artisans hand-paint initials and stripes onto your bag, which takes two to four weeks. On Goyard's Singapore site, a Saint Louis PM tote with initials starts at S$2,460.

Map Takashimaya and Emerald Hill

From Maison Martin to Goyard

Goyard dates its story to 1792, when Pierre-François Martin created Maison Martin. According to the brand's own history page, Louis-Henri Morel later ran the business, and when Morel died suddenly in 1852, François Goyard took over and renamed it Maison Goyard. Trunks and travel cases became the house's trade, and that luggage heritage still shapes a range built around totes, cases and wallets meant to be carried on the road.

The famous pattern on the bags is the Goyardine canvas, a coated cloth with a dense chevron-like print, trimmed with leather at the handles and edges. It is lighter than all-leather totes of the same size, which matters on a humid island where a heavy bag gets tiring by noon. In the boutique you will see the canvas in many colours side by side, which is hard to judge from a phone screen.

A Duplex in Ngee Ann City

Tatler reported in December 2013 that Goyard had finally arrived in Singapore with a boutique in Takashimaya Shopping Centre, built on the house's Comptoirs de vente idea, a sales-counter concept dressed in rich timber panelling. The shop spans two levels of the mall, which is why its official listing names two units, one on the first floor and one on the second.

The boutique is still trading in 2026. Bagaholicboy wrote on 15 March 2026 that matching small leather goods for a new collection were available at the duplex boutique at Takashimaya Shopping Centre. The store locator photo on Goyard's site is also labelled 2025. Expect a quieter, more formal room than the big-glass flagships on the other side of Orchard Road, with dark wood and glass cabinets rather than open shelves.

Saint Louis Totes and Card Wallets

Goyard publishes prices online only for personalised pieces in Singapore, so these are the figures you can plan around. The Saint Louis PM bag with initials is S$2,460, the same price as the PM with the Hulot pattern and initials or with a Lucky Clover motif. The larger Saint Louis GM with initials is S$2,710, and it is also S$2,710 with stripes and initials or with a heart motif.

For a smaller gift, the Saint-Sulpice card wallet with initials costs S$590. Other models, such as the Artois PM, Villette MM and Bellechasse PM, appear on the Singapore site without a published price, so ask in the boutique and be ready for availability to vary by colour. The site labels its prices 'as low as', meaning the figure is the starting point before any extra design work.

How the Painted Initials Work

Personalisation, which Goyard calls marquage, is the reason to buy here rather than on the resale market. The brand says personalised items are hand-painted by its artisans. Delivery normally takes two to four weeks, and more complex designs such as the Hulot pattern can take up to six weeks. If you are visiting Singapore for a week, order early in the trip or arrange collection on a later visit.

Think before you choose the letters, because Goyard states that a personalised order cannot be returned. A good rule is to keep it to two or three initials and one stripe colour, and to sketch it on paper while the staff show you samples. Skip the most complex painted motifs on a first purchase: they cost more time than money, and a classic stripe ages better.

Who Shops Here and When

Takashimaya draws a steady weekend crowd, and Goyard's small counter area can fill up on Saturday afternoons. Weekday mornings just after 10am are the calmest time to talk through a personalisation order. The boutique publishes a phone number and email, so call ahead if you want a specific colour of Saint Louis set aside, because popular colours sell through between deliveries.

If the colour you want is gone, CASA LOEWE at ION Orchard, a short walk west along Orchard Road, is the closest comparison. It sells all-leather bags rather than coated canvas, and it stays open until 10pm every night. Looking at both in one afternoon is a good way to decide whether you want a lightweight travel tote or a structured leather piece.

Emerald Hill and Kinokuniya

Inside the same building, Kinokuniya's big bookstore on the third floor of Takashimaya is a good place to wait while a friend shops. For fresh air, cross Orchard Road and walk up Emerald Hill Road, a short slope of restored Peranakan terraced houses with carved timber doors, shuttered windows and colourful tiles. It is one of the few residential streets left right beside the shopping strip.

From there, Somerset MRT is a few minutes' walk east, or you can carry on to 313@Somerset at 313 Orchard Road for a quick lunch. The whole loop from Goyard up Emerald Hill and back takes about 40 minutes at a slow pace. Do it before your appointment rather than after, so you are not carrying a new bag through the afternoon heat.

Practical Notes

Maison Goyard Singapour, 391B Orchard Road, units #01-11 and #02-12F, Takashimaya Shopping Centre, Singapore 238872. Open Monday to Sunday, 10am to 9:30pm. Orchard MRT and Somerset MRT on the North-South Line are both within walking distance, and Orchard links to Ngee Ann City through an underground passage.

Prices in this guide are the starting prices for personalised items on Goyard's Singapore site in October 2026, and none were marked as special offers. Bring the spelling of your initials written down, and allow 30 minutes for a personalisation order. Then ask the Karpo APP for a late lunch in the Somerset area while you wait for the painting to begin.

Ask Karpo for more information.