Pacific Heights Jewelry Store Near Me for Estate Pieces: Mureta & Co.

Mureta & Co. at 2418 Fillmore Street in Pacific Heights sells estate jewelry and antique-cut lab diamonds, with walk-ins welcome Tuesday to Saturday.

Mureta & Co. sits at 2418 Fillmore Street in Pacific Heights and opens Tuesday through Saturday from 12 pm to 5 pm, closed Sunday and Monday. This jewelry store needs no appointment for browsing or custom design talks, and the cases mix Georgian through 1990s estate pieces with the shop's own antique-cut lab diamonds. A 14K Egyptian Revival amethyst stick pin is listed at $325, which shows how low the entry point can go here.

Browse Fillmore Estate Jewelers

From Mureta's Antiques to a Fillmore Street Jade Tree

Gary Mureta founded the business in 1983 as Mureta's Antiques, and it became a San Francisco destination for vintage jewelry and antiques. In 2020 he handed it to John Quillinan, whom he had mentored since Quillinan was young. Quillinan's interest in gems started at Bay Area flea markets and led him to the Gemological Institute of America, so the shop is still run by someone who learned the trade inside it.

Quillinan now runs the store with Caroline Nalle, a costume designer who loves historical fashion, and the team also includes GIA graduate gemologist Julia Yee and estate buyer Nicholas Saballos. The New Fillmore wrote in February 2026 about the jade tree by the front door, where Quillinan hangs pieces he chooses not to sell. An estimated 500 pounds of jewelry has gone out that way.

No Appointment Needed, Plus a WhatsApp Shortcut

Shopping, trying on rings and talking through a custom idea are all walk-in activities, and the FAQ says plainly that no appointment is needed. Selling or trading is different: the shop asks you to email hello@muretaandco.com with photos and details first, then book a slot. That way a seller is not left waiting while staff ring up a ring buyer.

To learn whether a certain Art Deco ring is still in the case, send a WhatsApp message in the morning and walk over after the noon opening.

Antique-Cut Lab Diamonds in the Front Cases

The shop's own line centers on lab-grown diamonds cut in old shapes, such as old mine and old European cuts. The M & Co. Lab Grown 2 CT Diamond Inside Out Huggie Hoops are listed at $1,720, with roughly two carats total, F color or better and VS clarity, set in a 17 mm hoop that is 3 mm wide.

For something more period-looking, the Old Mine Cut Lab Diamond Collet Dormeuse Earrings are listed at $1,800, made in 14K yellow gold with blackened platinum and lever-back closures. Engagement shoppers can also start a bespoke ring with lab, natural or reclaimed colored stones. Custom work involves a CAD stage, a 50 percent non-refundable deposit and six to eight weeks to delivery, so rushed proposals are a poor fit.

Gold Rush Brooches, Tiffany Fish and Jade Carvings

The estate side is where Mureta feels most like San Francisco. A Victorian Gold Quartz Artist's Palette Brooch from the late 1800s, listed at $3,900, inlays pink, white, black and blue gold quartz into 14K yellow gold in the shape of a painter's palette. At the top of the range sits a vintage Tiffany demantoid fish brooch with 36 green garnets in 18K gold, priced at $35,000.

Smaller budgets are not an afterthought. A grade A green jadeite Pixiu carving on a cord, certified by a jade lab and sourced from Burma, is listed at $250, and the jade shelf rotates often. The FAQ notes that many pieces in the store have never been photographed, so the website undersells the cases on Fillmore Street.

Selling, Trading or Consigning an Inherited Piece

Mureta buys Georgian through 1990s jewelry, signed pieces from houses like Cartier, Van Cleef & Arpels, Tiffany and Bulgari, untreated colored stones, gold of any karat, platinum, sterling flatware and even gold coins. There are three paths: cash on the spot, store credit, or consignment. Trade-in credit is typically higher than a cash buyout, and store credit never expires.

Bring identification and any paperwork such as receipts, appraisals or lab certificates to a booked evaluation. The team tests each piece and makes an offer that stays valid for one week, paid by ACH or bank wire. One limit matters: the store does not write formal insurance appraisals. It will give a free read on value and history, then refer you to Bay Area appraisers for the written document.

Who Shows Up at 2418 Fillmore and Who Should Skip It

Three kinds of customers come up again and again in reviews and press. Engagement ring couples arrive for old-cut lab stones and custom settings, often naming owners John and Caroline in their reviews. Heirs and downsizers bring in drawers of inherited gold to sell or trade. And neighbors simply drop by, like Jonathan Pontell, who told The New Fillmore he picked up an Art Deco-looking ring from the jade tree while walking past.

A fourth group shops from afar: Quillinan has thousands of Instagram followers and hosts live jewelry auctions from a studio inside the shop. Now the honest part. Skip this store if you need a written insurance appraisal, a Sunday visit, or repairs on a piece bought elsewhere, since the shop lists repairs for its own sales. And don't phone to ask questions; the WhatsApp line gets answers far faster.

A Short Pacific Heights Loop with Alta Plaza Park

The shop sits on the busy shopping stretch of upper Fillmore, so pair it with a walk. From the shop, head a short distance west toward Alta Plaza Park on Jackson Street, whose terraced lawns climb to views over the Marina and the bay. It is a good bench to decide whether that Victorian brooch comes home.

Plan B matters because the shop is closed on Sundays and Mondays and sellers who arrive without a booked slot may wait behind ring buyers. Walk south down the hill to HYOU Fine Jewelry on Fillmore Street, which keeps Sunday and Monday hours and sells modern rings, hoops and studs. Before you go, ask Karpo in the Karpo APP for other estate jewelers within walking distance of upper Fillmore.

Fillmore Street Visit Notes: Address, Phone and Resizing

The address is 2418 Fillmore Street, San Francisco, CA 94115. Hours are Tuesday through Saturday from 12 pm to 5 pm, closed Sunday and Monday. Muni's 22 Fillmore bus runs right along the street, and the jade tree out front marks the door.

Ring resizing starts at $150 and takes about two weeks, and it is free on rings bought here for over 2,000 dollars. Anything purchased from the shop in the past six months is repaired at no charge, while later repairs are quoted before work starts and can take up to four weeks. Custom pieces get twelve months of complimentary repairs for normal wear.

Ask Karpo for more information.