Times Square Halloween Candy Shop: Hershey's 1-Pound Reese's

Hershey's Chocolate World at 701 Seventh Avenue is the Times Square Halloween candy shop for anyone whose ideal trick-or-treat haul is mostly peanut butter cups. The store sits at the corner of Seventh Avenue and West 47th Street, and it lets you build candy to order, from a stuffed Reese's cup to a bar wrapped with your own design.

Hershey's opened its current Times Square store in December 2017, a 7,800-square-foot space that Time Out covered at the time for its made-to-order s'mores bar. The move gave the brand a corner location with long windows facing Seventh Avenue, and the s'mores counter is still one of the most popular stops inside. Hershey's, Reese's and Kit Kat products fill most of the floor.

Besides Times Square, Hershey's runs Chocolate World stores in Hershey, Pennsylvania, Las Vegas, Niagara Falls and Singapore, and the New York store is built for visitors who want an activity rather than just a shelf. The brand's own page promises colossal cupcakes, candy-inspired clothing and the World's Largest HERSHEY'S Bar, a slab that is more photo prop than snack and draws a crowd of people holding it up for the camera.

The signature activity is REESE'S Stuff Your Cup, listed on the store's official order menu at $24.98. You pick your mix-ins, and the staff, whom Hershey's calls tasteologists, build a customized one-pound Reese's Peanut Butter Cup in front of you, using fresh peanut butter from the factory. The finished cup is big enough to share among three or four people, which makes it a fun alternative to a cake at a Halloween party. Pre-orders are for in-store pickup only.

A Mini version is $7.99 and is a better size for a child or for a single treat during a Midtown walk. The store also makes My HERSHEY'S Bar, where you design a custom wrapper with your own photo, either in the store or online before you arrive. A row of custom bars printed with a costume group photo or a party date makes a tidy Halloween favor, and the online option means the bars can be waiting when you walk in.

For a classic trick-or-treat bag, head to the Mix & Match Candy Bins, where you build your own assortment from Hershey's candies. Mixing Reese's, Kit Kat and Hershey's pieces in one bag gives you a bowl that looks like the best house on the block. Fill it last, after the made-to-order counters, so the chocolate stays cool while you wait in line.

The s'mores counter makes a HERSHEY'S Double Chocolate S'more, toasting the marshmallow to order and pressing it between graham crackers with chocolate; s'mores are $12.95 on the official menu. For fall, the store lists a HERSHEY'S Nugget Pumpkin Spice Latte Milkshake at $10.98, the same price as its other milkshakes, and a Melted Hot Chocolate at $9.97 that suits a chilly October evening in Times Square.

Cupcakes are $6.98 and Big Cookies are $5.97, both good options for a quick snack before a show. Order at the counter or use the online pickup menu to skip part of the wait. If you are with children, split a milkshake and a s'more instead of buying one each; the portions are generous and the sugar adds up quickly before an evening of trick-or-treating.

Store hours are listed as 10am to midnight every day, and the store closes on Thanksgiving, Christmas and New Year's Eve. Mornings right after opening are the quietest time for the Stuff Your Cup station, while evenings, especially after Broadway shows let out, bring long lines at the counters.

Halloween 2026 falls on a Saturday, and Times Square fills with visitors in costume that weekend, so come earlier in the week if you want to build a cup without waiting. Order food through the pickup page if you are on a schedule. Keep chocolate out of hot hotel rooms and away from radiators, and carry the big Reese's cup flat so it does not crack on the way.

If the goal is a bowl for trick-or-treaters at home, think about the trip home too. The bins and boxed candy travel well on the subway; the milkshakes and s'mores do not, so eat those in the store or on the plaza outside. A one-pound Reese's cup is heavy, and a sturdy tote helps. Visitors flying out the next day should know that a cup this size fits better in a carry-on than in a checked bag.

Step out onto Seventh Avenue and walk one block north to Duffy Square, where the red TKTS steps offer a view of the billboards and a good place to sit with a milkshake. Broadway theaters line the streets just west of the store, and many of their marquees look festive on an October evening.

Walk east toward Fifth Avenue to reach Rockefeller Center and the Channel Gardens, or head south to Bryant Park for open lawn space and seasonal activities. The New York Public Library's marble lions on Fifth Avenue are a short detour and make a classic photo backdrop for kids in Halloween costumes.

Hershey's Chocolate World, at 701 Seventh Avenue, New York, NY 10036, sits at the corner of West 47th Street. Hours are daily, 10am to midnight, and the store is closed on Thanksgiving, Christmas and New Year's Eve. Prices above come from the store's official pickup-order menu.

The nearest subway stops are 49 St on the N, R and W lines, 50 St on the 1, and Times Sq-42 St for most other lines. There is no store parking, so take transit or walk from nearby hotels. For more Halloween events in Midtown and around Times Square, ask in the Karpo APP for haunted houses, costume parties and late-night food nearby.