Hojicha Madeleines and Strawberry Shiso Cake in Williamsburg
Pastry hunting in Williamsburg leads to hojicha madeleines and a coconut cloud matcha at a cafe that doubles as a shop.
🍵 A Pastry Case Worth the Trip
Grand Street keeps one of the more inventive pastry cases in Williamsburg. Loaf on Paper, the larger sister location of a Japanese lifestyle shop, pairs espresso with a coconut cloud matcha at around 7 dollars, then sets out bakes like hojicha madeleines and strawberry shiso cake by the register. Tables fill with remote workers even on quieter weekdays, and a slow afternoon can mean a short wait for a seat. Toward the back, the room opens into a retail corner of curated books, candles, and kitchenware. Doors open at 9:00 AM on weekdays and 10:00 AM on weekends.
