FAO Schwarz
This Rockefeller Plaza toy flagship pairs live staff demos with playful setups like a subway-themed Build-A-Bear.
- Mon – Thu, 10:00 – 20:00; Fri – Sun, 10:00 – 21:00
- Jellycat Diner experience starts at $75 (reservations required). Deluxe Beauty Experience is $70 for ages 6+ (reservations recommended, walk-ins accepted).
- 30 Rockefeller Plaza
- 4.5 (8002 reviews)
Description
Beyond the main displays of giant plush animals and gadgets, the store houses specialized experience stations. Visitors can drop by the Jellycat Diner or request custom embroidery on-site. The venue also features the FAO-Abulous Deluxe Beauty Experience, tailored for ages 6+. Across the sections, employees run interactive product demos, drawing a crowd where teenagers and solo adult travelers are as frequent as young children.
Good to know
Ages 6+ for beauty