New Single-Level Sneaker Store Near Me on Broadway: Nike SoHo

Nike SoHo is no longer at Spring Street. Since mid-April 2026, the store has traded from 611 Broadway, a single-level space at the corner of Houston Street, opening at 10 AM Monday through Saturday and 11 AM on Sunday. Anyone who still has the old five-story flagship saved as their sneaker store near me pin should update it, because that building closed on January 10, 2026, and the new floor works very differently.

The old Nike SoHo opened in November 2016 on Broadway at Spring Street, a 55,000 square foot building pitched as the future of sport retail, with trial zones spread over five floors. It ran for nearly a decade. Then the building was bought by Ingka Investments, the parent company of IKEA, in a deal reported at about $213 million, with plans for a smaller IKEA on the lower floors and offices above. Nike closed its doors there in January 2026.

Three months later the brand reopened a few blocks north. Coverage from April 2026 describes the new store as a 40,217 square foot space on one level, directly across Broadway from the adidas flagship. Nike's retail team has said the interior will change through the year to reflect the city's sporting moments, so the floor you see in October will not look like the one shoppers saw at the spring opening.

The address has its own history. 611 Broadway is the Cable Building, designed by McKim, Mead and White in 1892 to house the steam engines and winding wheels that pulled the cable cars along Broadway. It was the firm's first all-steel-frame building, and its arched ground-floor windows now frame running and basketball displays. Look up from the corner of Houston Street before you go in, since the carved stonework is easy to miss from inside.

Because everything is on one floor, the store is far easier to navigate than the old flagship, where you had to ride escalators between sports. You walk in, scan the full footwear range, and reach staff without hunting for a different level. The trade-off is that some of the old trial zones are gone, so this is a store for buying and customizing rather than testing shoes on a court.

Customization is the feature Nike pushes hardest here. The store page lists Nike By You as an in-store customization experience, currently with experimental graphics inspired by the Air Max Dn8, and the graphic theme rotates, so the options on the day may differ from what you saw online. If you want a pair nobody else on the subway has, budget extra time for this counter, because it is where the store differs from every mall Nike.

An honest call: skip the general wall if you already know your size in a model, since the same shoes are on nike.com, and spend the visit at Nike By You or with a Nike Expert instead. The store page lists Nike Experts for real-time advice on sport and style, which is useful if you are choosing between running models or need a basketball shoe for a specific court surface.

Joining the free Nike membership matters more in this store than at an independent boutique. According to the store page, new members get 15 percent off their first in-store purchase, with exclusions. Members also get a 60-day trial and receiptless returns on every item. That return window is the real reason to buy running shoes here instead of at a smaller shop, since you can log real miles before deciding.

Sign up before you reach the register so the discount applies to your first purchase. Bring the phone number or email tied to your account, since staff look you up that way for returns. If you are buying a pair of Nike By You customs, ask at the counter how the trial and return terms apply to customized products before you finalize the design.

Hours on the official store page are 10 AM to 8 PM Monday through Saturday and 11 AM to 7 PM on Sunday. The first hour on a weekday is the quietest, and it is the best time to book a long session at the customization counter. Weekend afternoons on this stretch of Broadway are among the busiest shopping hours in Manhattan, with crowds moving between Nike, adidas and the chains toward Canal Street.

If the floor is packed, Kith Manhattan on Lafayette Street is about three minutes east and stocks Nike collaborations alongside other brands. For a different Nike experience entirely, the House of Innovation on Fifth Avenue has more floors and services. Nike Battery Park on Vesey Street is the other Manhattan store downtown, close to the World Trade Center transit hub.

The Cable Building also holds the Angelika Film Center, whose entrance is around the corner on Houston Street, so a matinee and a sneaker purchase fit in one afternoon. Mercer Street behind the building is quieter than Broadway and lined with cast-iron facades. Walk south on Mercer for a calmer route into SoHo, or cross Houston and head north toward Bleecker Street for coffee.

The closest subway entrances are Broadway–Lafayette on the B, D, F and M lines and Bleecker Street on the 6, both a short walk east. Prince Street on the N, R and W is a few blocks south along Broadway. From Brooklyn, the F train is the most direct route, and from Midtown the 6 train drops you within two blocks of the door.

Nike SoHo is at 611 Broadway, New York, NY 10012, at the corner of Houston Street. Hours are Monday to Saturday 10 AM to 8 PM and Sunday 11 AM to 7 PM. Services listed on the store page include Nike By You customization and Nike Experts. The previous flagship at Spring Street is closed.

Join Nike membership before checkout, come early on a weekday for customization, and look up at the 1892 facade on the way in. Ask Karpo in the Karpo APP for a SoHo route that pairs Nike with smaller sneaker boutiques nearby.