You walk to 373 Broome Street expecting matcha and find an empty storefront. The Nolita Cha Cha Matcha location has closed, leaving the intersection of Broome and Mott without its signature pink tiles. The chain still operates four Manhattan cafes, including one fifteen blocks north at 327 Lafayette Street in NoHo. That location opens at 7am on weekdays, serves the same nitro matcha made with coconut and almond milk, and offers matcha soft serve in plain and lavender varieties. The closure means adjusting your route, but not abandoning the drink.
Open Karpo to see which Cha Cha Matcha locations are open now and how far each sits from your current spot. The app maps live status and travel time across all four Manhattan cafes.
The Broome Street Closure
The Cha Cha Matcha at 373 Broome Street closed sometime before 2026. The location sat near the corner of Broome and Mulberry in the Nolita neighborhood, a block from the boutiques on Mott Street. Customer reports on Yelp confirm the closure, though the chain has not announced a reopening date or replacement plan for that address.
Four other Manhattan locations remain active: NoHo at 327 Lafayette Street, Flatiron at 1158 Broadway, Midtown East at 477 Madison Avenue, and Chelsea at 421 8th Avenue. Each serves the same core menu of matcha drinks, soft serve, and pastries. The NoHo cafe sits closest to the former Nolita spot, roughly a fifteen-minute walk north through SoHo.
What the NoHo Location Offers
The NoHo cafe at 327 Lafayette Street opens Monday through Friday at 7am and weekends at 8am, closing at 6pm every day. The space uses a flow-through design with entrances from two sides, letting customers watch the city go by from either Lafayette or the back entrance. Indoor and outdoor seating both appear in the layout.
The menu centers on nitro matcha made with a coconut and almond milk combination. A purple drink adds lavender and CBD to almond milk with matcha. Matcha soft serve comes plain or mixed with lavender. Base drinks contain no added sweeteners; customers add their own to preference. Sometimes the cafe offers pastries close to their sell-by date at reduced prices in the evening, though timing varies.
Price and Ordering Process
Cha Cha Matcha operates in the mid-range cafe pricing tier. Drinks typically cost between eight and twelve dollars depending on size and additions. Soft serve runs slightly higher. The cafe uses a counter-service format where you order at the register, pay, then wait for your drink or dessert at the pickup area.
Walk-in service only; no reservations or advance ordering through the cafe itself. Lines form during weekend mornings and weekday lunch hours, especially at the NoHo location. Weekday afternoons between 2pm and 4pm see lighter traffic.
Getting to the Lafayette Street Cafe
The NoHo location sits on Lafayette Street between Bleecker and East 4th Street, a block west of the Bleecker Street subway station. The cafe occupies ground-floor retail space with large windows facing Lafayette. Look for outdoor seating along the sidewalk during warmer months.
From the closed Nolita location, walk north on Mott Street to Bleecker, then west on Bleecker to Lafayette. The route covers roughly fifteen blocks and passes through SoHo. From the Bleecker Street station, exit onto Lafayette and walk south one block.
What Changed With the Closure
The Nolita spot served as one of the chain's earlier locations and built a following among the boutique-shopping crowd on Mott and Prince Streets. Its closure removes a matcha option from the immediate Nolita area, though Devoción on Lafayette and several bubble tea cafes on Mott still serve green tea drinks within a few blocks.
The NoHo cafe replicates the Nolita menu but attracts a different crowd: NYU students, office workers from the nearby tech buildings, and tourists walking between SoHo and the East Village. The dual-entrance layout creates more flow-through traffic than the Broome Street space had, and the outdoor seating expands capacity during spring and fall.
Practical notes
The NoHo Cha Cha Matcha at 327 Lafayette Street opens weekdays at 7am and weekends at 8am, closing at 6pm daily. Mid-range cafe pricing puts most drinks between eight and twelve dollars. The cafe uses walk-in counter service with no reservations. Indoor and outdoor seating both available; outdoor tables fill quickly on weekend mornings. The Bleecker Street subway station sits one block east on the 6 line and the B, D, F, M lines. Broadway-Lafayette station on the same lines also lands within three blocks. Street parking in NoHo runs metered and expensive; bike racks line Lafayette Street outside the cafe. The space has a step at the entrance; interior seating sits on one level.
- Address: 327 Lafayette St, New York, NY 10012 (NoHo)
- Hours: Mon-Fri 7am-6pm, Sat-Sun 8am-6pm
- Price: $$ (drinks $8-12)
- Booking: Walk-in only, counter service
- Getting there: Bleecker St station (6, B, D, F, M) one block east; Broadway-Lafayette three blocks north
Tags: #MatchaCafeNearMe #ChaChaMatcha #NolitaClosed #NoHoCafe #LafayetteStreet #MatchaNYC #NitroMatcha #MatchaSoftServe #NYCCoffeeShops #SoHoEats #EastVillageCafe #NYUCoffee #ManhattanMatcha #NYCDessert #GreenTeaDrinks
Sources consulted: chachamatcha.com · restaurantji.com · strictlythegoodstuff.com · yelp.com
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Ask Karpo first
Before heading to the NoHo cafe, ask Karpo which of the four Manhattan Cha Cha Matcha locations sits closest to you right now and whether it's currently open. The app shows real-time status and maps a route that includes other coffee or dessert stops in NoHo or SoHo if you want to compare options. Check travel time from your starting point and whether outdoor seating is likely based on current weather.
