Permanent Bracelets on Broadway, a Jewelry Store Near Me: Awita New York Design

Awita New York Design runs its Manhattan counter inside The Collective SoHo at 435 Broadway, New York, NY 10013, and the brand lists it as open every day from 11 am to 7 pm. This is not a standalone jewelry store but a long-term resident booth in a 2,000-square-foot shared market of independent brands. The main reason to go is permanent jewelry: bracelets, anklets and necklaces fitted and welded on the spot, with sterling silver bracelets starting at $65.

The brand belongs to Gulsum Keskinoglu, an artist born in 1989 in Afyonkarahisar, Turkey, who earned a fine arts degree focused on sculpture at Mugla Faculty of Fine Arts in Bodrum. She moved to New York in 2014, showed paintings at Dacia Gallery, and in 2023 founded Awita New York Studio in Williamsburg as an artist-run gallery. Awita New York Design grew out of that studio as her jewelry label, built around chunky, unisex forms carved in wax.

The room around the booth has its own short history. The Collective SoHo was started by Lou, a Columbia University student who sold press-on nails and could not find affordable retail space. The first market opened on Bond Street in November 2025, and the concept moved to 435 Broadway in April 2026. Its visit page now lists more than 20 long-term residents, with Awita New York Design among them alongside perfume, nail and clothing brands.

Awita's own location notes label the Manhattan spot as Soho for Permanent Jewelry and Charm Bar, so those are the two things to expect at 435 Broadway: chains welded to fit, and charms styled onto bracelets or necklaces. The programs that need a workbench or a group table belong to the Brooklyn studio, including the ticketed Charm Bar Night evenings, which the site places at Awita New York Studio in Brooklyn.

The same applies to wax carving. The Design Your Own Ring experience and the Wax Carving Ring Workshop are both described as sessions in the studio, with rings cast in sterling silver weeks later, and the studio is in Williamsburg, where the site says studio visits are unable to be booked at the moment. Do not come to Broadway expecting to carve a ring; the booth on the market floor is set up for welding and charms.

The permanent service covers custom-fit bracelets, anklets and necklaces, each measured on the wrist, ankle or neck and then welded closed for a clasp-free finish. Chains come in sterling silver or gold filled, and solid gold is offered as a pre-order rather than something you leave wearing the same afternoon. Sterling silver bracelets start at $65, and the final figure depends on the chain style, its thickness and the design you pick at the counter.

You can also ask for a clasp instead of the weld, listed as an add-on next to the permanent choice on the booking page. Take it if you remove bracelets for climbing, surgery shifts or kitchen work, because a welded chain has to be cut to come off. Skip the visit entirely if your heart is set on solid gold that day, since that metal is a pre-order item.

The sculptural side of the brand lives in its made-to-order rings, sold through the website rather than presented as booth stock. The Anchor Ring starts at $145, the Circle Ring at $150 and the Pebble Ring at $165. All three are unisex, finished matte, hand-carved in wax and cast in solid sterling silver .925 or brass, with solid gold also mentioned in the product details. Production takes an estimated three to five weeks.

Each ring has a distinct shape worth knowing before you order. The Anchor Ring is a solid, grounded band; the Circle Ring is plain clean geometry; the Pebble Ring has a soft, rounded silhouette inspired by worn stones. Anchor and Pebble run in half sizes from 4 to 13, and the Circle Ring stops at 12.5. Each piece is finished by hand, so expect slight variation.

The brand's own posts show who sits down for a weld. Pairs of friends come in for friendship bracelets, and couples or relatives leave with matching sets, a caption Awita has used under its welded chains. Anklets are another steady request, enough that one post jokes about the irony of a permanent anklet. The Collective SoHo describes its storefront as one that welcomes tourists and locals alike, which matches the mix of shoppers drifting in from Canal Street.

You can walk into The Collective SoHo any day between 11 am and 7 pm, or use the Book button on the Awita permanent jewelry page to reserve ahead. The holiday market runs November 1 through December 31 with new vendors weekly, so expect the floor to be at its most crowded in that window. For an unhurried fitting, arrive close to 11 am on a weekday, and skip late December evenings if your group is four or more.

You do not have to leave the building for a break: Cafe Truman is listed among the long-term residents of The Collective SoHo, so a coffee can fill the time while a friend gets measured. Walking north on Broadway brings you to Pearl River Mart, the Chinese department store stocked with bowls, chopsticks, slippers and gifts. Walking south takes you to Canal Street, where the subway connections that make this corner easy to reach are clustered.

When the Awita counter has a line, start with the other jewelers in the same room. Marina Pecoraro Jewelry is also listed as a long-term resident of The Collective SoHo, so you can browse a second maker without stepping back onto the sidewalk. If you came specifically for permanent jewelry and cannot wait, Amare Wear on Prince Street welds 14k solid gold and sterling silver chains a short walk away. Ask Karpo in the Karpo APP for more permanent jewelry counters around Soho and Nolita.

Awita New York Design is inside The Collective SoHo, 435 Broadway, New York, NY 10013, open every day from 11 am to 7 pm. Neither Awita nor The Collective SoHo publishes a phone number; Awita answers questions about permanent jewelry, custom orders and workshops at email@awomaninthearts.com, and the market itself uses info@popupcollectivenyc.com. Rings ordered online are made to order, so plan on several weeks before they ship or reach the studio for pickup.

By subway, Awita lists Prince St on the R and W, Canal St on the N, Q, R, W, J, Z and 6, and Spring St on the C and E, with multiple bus lines along Broadway and Canal Street. The site does not list resizing or repair services, so send questions about an existing Awita piece by email before visiting.