Times Square Halloween Candy Shop: Custom Printed M&M'S

M&M'S Times Square at 1600 Broadway is the Halloween candy shop to visit when you want the candy itself to carry your message. The multi-level store sits on Broadway between 48th and 49th Streets, and its in-store printer can put words and faces on the candy shell, which turns a party bowl of orange, brown and yellow pieces into something nobody else on the block will have.

The brand describes the store around one centerpiece: a two-story wall of Milk, Peanut and specialty M&M'S sorted by color, where you pull a tube lever and fill your own bag. Around it, the floors mix candy with plush characters, apparel and souvenirs, and the whole place is designed for people who just stepped out of a Broadway show or a hotel lobby with an hour to spare.

The official store page also points visitors to the InnerM analyzer, an interactive station that, in the brand's words, proves you are not the only one melting inside, the sort of light distraction that keeps kids happy while adults pick colors. Because it sits right on Broadway, it is one of the easiest candy stops in Manhattan to fold into a show night or a hotel stay.

The candy has a longer story than the store. Forrest Mars introduced M&M'S in 1941, naming them for himself and Bruce Murrie, and the hard sugar shell that keeps the chocolate from melting in your hand is still the selling point. That shell is also why the candy holds up so well in a party bowl or a trick-or-treat bag on a warm October evening.

The personalization printer is the real reason to come in October. According to the M&M'S store page, the in-store printer launched in 2012 and takes about two minutes to print a batch. You choose from 15 colors plus a mix blend, then add up to two images and two messages, so a Halloween bag can say boo, carry a party date, or show a child's costume photo.

Pick dark colors and orange for the most Halloween look. Black-and-orange pieces with a short message read best at candy size, and very long phrases get cut off. If you are making favors for a party, print two short messages and alternate them in the bag. The machine queue moves quickly on weekday mornings and slows down sharply on weekend afternoons, so plan the custom part first and shop the wall afterward.

Custom candy also solves a common Halloween problem: telling party favors apart from generic loot. A pouch printed with a child's name or a family's house number on the shell is easy to spot in a pile of trick-or-treat bags. For a costume party, printing the party date or a group theme turns the candy into a keepsake that guests tend to take home rather than eat on the spot.

M&M'S lists its seasonal items online, and those prices are a useful guide even if you shop in person. A personalized Halloween Gift Jar is $29.99, and a two-pound bag of Halloween bulk candy, 32 ounces in seasonal colors, is $44.99. Halloween favor tins are $4.99 each, small enough to give every child at a classroom party without blowing the budget.

In the store, the color wall is the flexible option. Fill a small bag with just orange, brown and yellow for a fall palette, or mix Peanut and Milk varieties so the bowl has some texture. Bags are priced at the register, so start small and add more if you need it. A good gift combination is one personalized pouch for the host plus one plain bag for the party bowl.

The store is open seven days a week. Weekday mornings are the calmest time, when the color wall has few people and the printers are free. Evenings after Broadway curtains bring a second wave of shoppers. Halloween 2026 falls on a Saturday, and the whole Times Square area is packed that weekend, so the Wednesday or Thursday before is the smart day.

Keep your bag close and your group together; the floors are busy, and strollers are hard to steer between levels. The line for the printer and the line for the register are separate, so split up if you are in a group. If you are carrying a big haul back to a hotel, ask for a second bag so chocolate does not get crushed under souvenirs.

Duffy Square, just steps away, is where the red TKTS steps give a classic view of the Times Square billboards and a place to sit for a minute. Walking east on 49th Street takes you to Rockefeller Center, where the Channel Gardens and the plaza around the golden Prometheus statue are a short, easy stroll for anyone carrying shopping bags.

If you have children with you, Bryant Park a few blocks south has open lawn space and seasonal activities, and the New York Public Library's lions on Fifth Avenue make a good costume photo backdrop. For a sit-down break, the Broadway theater blocks of 44th through 46th Streets have restaurants that serve quick pre-theater meals.

M&M'S Times Square is at 1600 Broadway, New York, NY 10019, between West 48th and West 49th Streets. The store is open seven days a week. Online prices quoted above come from the M&M'S website, and in-store personalization is priced at the counter.

The nearest subway stops are 49 St on the N, R and W lines, 50 St on the 1, and Times Sq-42 St for most other lines. There is no parking at the store, and garages in the area are expensive, so take transit. For more Halloween plans near Times Square and Midtown, ask the Karpo APP for haunted houses, costume parties and late-night food nearby.