Late-Night Gluten Free Bakery Near Times Square: Posh Pop Bakeshop

Midtown is a hard place to find dessert after a Broadway show if you cannot eat gluten. Posh Pop Bakeshop's Times Square shop, at 315 West 39th Street, solves that with late hours and a case where every recipe is wheat-free and gluten-free. Thick cookies, layered brownies, cake pops and cookie pies fill the counter until 10 pm on weeknights and 11 pm on Fridays and Saturdays, long after most bakeries in the area have pulled down their shutters.

What sets Posh Pop apart from health-food gluten-free bakeries is the attitude. The brand's About page describes towering layered cakes, gooey brownies and chewy cookies, and frames gluten-free as a lifestyle rather than a diet. The recipes lean indulgent: butter, chocolate, caramel and cookie dough, built to make celiac customers feel they are getting the same over-the-top dessert their friends order elsewhere, not a cautious substitute.

Cookies are the core of the case. On the bakeshop's online store, a Chocolate Chip Cookie Box of four costs $39.00, while the Samoa Cookie Box, built around caramel, toasted coconut and chocolate, runs $48.00 for four. These are large, thick cookies meant for sharing or for stretching across several evenings. Buying a box rather than a single cookie is the better value if you are bringing dessert back to a hotel room.

The brownie shelf is where the shop gets playful. The Slutty Brownie Box, layering chocolate chip cookie dough, a sandwich cookie and fudgy brownie, costs $48.00 for four on the online store. A Gluten Free S'mores Bar Box starts at $48.00. Each bar is dense enough that one is a full dessert. For anyone who avoids dairy and eggs, the Vegan Chocolate Cakepop Box of four is $39.00, one of the few fully vegan items.

For celebrations, Posh Pop sells a Nutella Cookie Pie at $75.00 and a six-inch Funfetti Cake at $125.00 on its online store, both suited to birthdays where the guest of honor has celiac disease. Custom cakes go through a separate custom-order form, and the bakery publishes its custom cake refund policy alongside it, so read that page before you design something elaborate with a specific pickup date.

Allergens deserve a careful read. The bakeshop's Allergen and Cross Contact Policy states that all recipes use wheat-free and gluten-free ingredients handled under strict procedures, but the kitchen is not nut-free or peanut-free, and products are not certified allergen-free. Eggs, dairy and nuts appear in many recipes. The policy says separate utensils and mixing bowls are used, and that anyone with severe nut allergies should use discretion.

Timing is easy here thanks to the hours. The Times Square branch opens at 10 am daily, closes at 10 pm Monday through Thursday, stays open until 11 pm on Friday and Saturday, and closes at 9 pm on Sunday. The rush comes right after evening curtain times, when theatergoers walk west toward the bus terminal. To avoid that wave, stop in before the show and pick up a box to carry.

Pickup and local delivery are handled through the bakery's ordering partner, which lists all three New York locations. Ordering ahead means your cookie box is waiting at the counter rather than depending on what is left late at night. The online store also ships nationwide to select states, which is handy for visitors who want to send a box home, and there are separate pages for wholesale accounts and franchise inquiries.

The look is pure dessert-shop fun. A Hoboken Girl profile of the brand described being greeted by a wall of pink, decadent desserts at the counter, and the display puts every cookie, brownie and cake pop at eye level so you can point rather than read a menu board. The sugary color makes a cheerful contrast with the gray office buildings and bus ramps that surround the shop on West 39th Street, and most customers leave with a box rather than settling in.

The story started across the river. According to the bakeshop's About page, Posh Pop began in 2011 as a small bakery in Red Bank, New Jersey, with the goal of creating gluten-free treats everyone could enjoy. It later grew into multiple New York City locations, including a West Village shop on Bleecker Street and an Upper West Side shop on Columbus Avenue, with Times Square serving the Midtown crowd.

If you have time to walk off a brownie, head east along 40th Street to Bryant Park, about a ten-minute walk, where the fall season brings outdoor tables and the New York Public Library's main branch on Fifth Avenue as a backdrop. Heading west instead, Hudson Yards and the High Line's northern end are about fifteen minutes away on foot along 34th Street, a good route for after-dinner city views.

Practical notes: Posh Pop Bakeshop's Times Square location is at 315 West 39th Street, New York, NY 10018. Hours are 10 am to 10 pm Monday to Thursday, 10 am to 11 pm Friday and Saturday, and 10 am to 9 pm Sunday. Everything is gluten-free, but the kitchen uses nuts and peanuts. The online store accepts major cards, Apple Pay and Google Pay, and the boxes travel well on the bus or subway.

Who will love Posh Pop: theatergoers with celiac disease who want dessert after the curtain falls, commuters catching a late bus at Port Authority, birthday planners hunting for a gluten-free cake in Midtown, and anyone who prefers an unapologetically indulgent cookie over a virtuous one. If your phone search reads gluten free bakery near me while standing in Times Square at 9 pm, this is the counter still open.