Allergen-Free and Gluten Free Bakery in NoHo: Bub's Bakery on Lafayette

Bub's Bakery answers a harder question than most gluten-free shops attempt. At 325 Lafayette Street in NoHo, nothing on the shelves contains wheat, milk, eggs, peanuts, tree nuts, soy, sesame, fish or shellfish, and nothing contains any animal product. That rules out all nine major allergens at once, so a table split between a celiac, a vegan and a kid with a sesame allergy can share one box of pastries without anyone reading a label twice.

The kitchen's flour choice is worth understanding before you order. According to the bakery's FAQ, most items rely on certified gluten-free oat flour, which some people with celiac disease avoid. The exceptions are the Banana Bread, the Plain Bagel, the Ginger Spice Cookies and the Chocolate Raspberry Jam Cupcake, which are made without oats. Coconut, corn, flax and seeds appear across the menu too, so anyone with those sensitivities should go straight to the FAQ ingredient notes.

The pastry that sells the concept is A Big Cinnamon Roll, priced at $9.50 on the shop's Toast menu. It is wide, soft and heavily glazed, built to prove that a roll can stay tender without butter or eggs. Pair it with a Devoción coffee from the bar; the Colombian roaster supplies the shop's beans. The roll is large enough to split, which is the move if you also want to taste one of the cake slices.

Cake slices are the second reason to come. The Carrot Cake Slice and the Coconut Cake Slice each cost $9.50, layered tall and frosted with dairy-free icing. The coconut slice is the lighter of the two, with shredded coconut pressed into the sides, while the carrot cake is denser and spiced. Both come boxed for takeaway, since the 450-square-foot space is set up for grab-and-go rather than lingering at tables.

For birthdays the bakery sells whole cakes. A six-inch Chocolate Raspberry Jam Cake is $75.00, the six-inch Vanilla Cardamom Apricot Cake is also $75.00, and a Whole Carrot Sheet Cake that serves twelve is $95.00. Whole cakes require 48 hours' notice and are pickup only; the shop does not ship. For a party where several guests have different allergies, one of these cakes replaces the usual compromise of ordering two separate desserts.

Hours are generous by bakery standards. The shop opens at 8 am every day, closes at 5 pm from Monday through Thursday, and stays open until 7 pm from Friday through Sunday. Weekend afternoons are when NoHo's foot traffic peaks, and the tiny shop fills quickly. A weekday morning before 10 am is the calmest window to look over the full case, and the later weekend closing time makes it a reasonable pre-dinner stop for cake to take home.

There is no waiting list or reservation system; you simply join the line at the counter. If the line runs out the door, the alternative is delivery through Uber Eats or DoorDash, which both carry the menu. For offices and events, Bub's runs catering anywhere in New York City and operates a mobile cart called Bub's On Wheels, which brings the pastries to parties and corporate events instead of making guests come to Lafayette Street.

The room is cheerful and bright, centered on a yellow zinc counter that Time Out singled out when the bakery opened. White walls and tall windows keep it light during the day, and the glass case is arranged so you can see every cake slice and roll at eye level. It feels more like a neighborhood coffee counter than a health-food shop, which is exactly the tone the founders were after.

The team behind Bub's is familiar to New York diners. It comes from 55 Hospitality, the group behind Fish Cheeks and Bangkok Supper Club. Co-founder Jenn Saesue started the project for her husband, who lives with food allergies, alongside partner Chat Suansilphong. James Beard-nominated baker Melissa Weller developed the recipes, and the shop opened on September 25, 2025, so this autumn marks its first anniversary on Lafayette Street.

NoHo rewards a slow walk after breakfast. The Puck Building at 295 Lafayette Street, a red-brick Romanesque Revival landmark with a gilded Puck statue over the corner entrance, is a block south. A few minutes east, the Merchant's House Museum at 29 East 4th Street preserves a nineteenth-century merchant family's home with its original furniture, a quiet counterpoint to a bakery that only opened last year.

Practical notes: Bub's Bakery is at 325 Lafayette Street, New York, NY 10012. It is a takeaway counter with no table service, and the menu is fully vegan. Whole cakes need 48 hours' notice and must be collected in person. Order ahead on the Toast page to skip the counter line, and save the FAQ for the oat-free list if oats are a problem.

A strategy for first-timers: buy one item from each part of the case. Take a cinnamon roll for the morning, a carrot cake slice for later and a bag of Ginger Spice Cookies for the road, since those cookies are one of the oat-free items. That spread shows the range of what the kitchen can do without eggs or butter, and it travels well if you are carrying it uptown on the subway.

Who will love Bub's: households that have spent years baking their own birthday cakes because no shop could cover every allergy, celiac diners who also avoid dairy, vegans who are tired of dry gluten-free pastry, and NoHo office workers looking for an afternoon slice that anyone in the meeting can eat. If you are searching for a gluten free bakery near me below Houston Street, this is the most inclusive counter in the neighborhood.