French Bakery Near Me in SoHo: Ladurée's Garden Salon on West Broadway

Ladurée SoHo at 398 West Broadway sells its butter croissant for $5.50 and a box of four macarons for $16, but the reason to come is the room behind the counter: two themed salons and a back garden where the Paris house serves breakfast and teatime. Anyone searching french bakery near me around Spring Street should know the house rule up front, though. Sitting down means a minimum spend of $25 per guest from Monday to Thursday and $35 from Friday to Sunday.

Louis Ernest Ladurée opened his first bakery in Paris in 1862, and the house is now best known worldwide for the double-decker macaron. The SoHo shop opened in February 2014 as the brand's second American location and its first full restaurant and tea room in the United States, according to food writer The Wandering Eater, who visited during opening week. At the time, the macarons were flown in from Paris while other pastries were made in the New York kitchen.

The interior leans fully into French period fantasy. One salon is dedicated to Madame de Pompadour, pastel green with a chandelier and a fireplace, and opens onto the garden. The other honors the decorator Madeleine Castaing, with a leopard-print carpet and framed letters from French writers including Colette and George Sand on the walls. It is soundproofed, which makes it the calmer of the two.

There are really two ways to use Ladurée SoHo. The boutique counter at the front sells macarons and pastries to take away, and it is where a quick visit happens: you point at the green boxes, pay and walk back out onto West Broadway. The salons and garden are table service, and that is where the minimum spend applies. Parties of five or more also have a 20 percent gratuity added automatically, which is printed on the 2026 menu.

The Infatuation, which rated the restaurant 8.0, noted that it gets busy on weekends, and the garden tables are the first to go on a warm Saturday. Weekday mornings around the 9 am opening are the easiest time to walk in for breakfast. Ladurée lists its hours as 9 am to 7 pm from Monday to Thursday and on Sunday, and 9 am to 8 pm on Friday and Saturday.

The house signature is the Ispahan, $14 on the SoHo menu: rose-flavored macaron shells sandwiching rose cream, lychee and fresh raspberries. If you order one thing in the salon, make it this, because it is the dessert Ladurée is famous for and the one you will not find done this way at a neighborhood bakery. The vanilla millefeuille costs $13, as does the Plaisir Sucré, a layered chocolate and hazelnut praline cake.

Breakfast is more French than it is filling. The Ladurée butter croissant is $5.50 and the chocolate croissant $5.75, while pistachio and chocolate almond croissants appear only from Friday to Sunday. The Mathilde breakfast at $18 is the simplest way to clear the weekday minimum for one person with a coffee added. For something savory, the vol-au-vent at $37 is a full main course, puff pastry filled in the classic Parisian way.

Macarons come in assortments of four, eight and twelve for $16, $32 and $48. If you are buying them as a gift, take a box from the front counter rather than paying the salon minimum, since the macarons are identical either way. An honest note: the menu is very sweet-heavy, and anyone wanting a substantial savory lunch in SoHo will be better served by the bistros a few blocks east.

Older blog posts describe afternoon tea at Ladurée SoHo running only from 4 pm to 6 pm at $70 per person. The official 2026 menu says something different: teatime is served daily from 11 am, at $55 for one, $95 for two and $35 for a child. That makes a late-morning teatime on a weekday the best-value way to spend an afternoon in the Pompadour salon, since $55 alone already covers the weekend minimum.

For the season, Ladurée is also hosting a Parisian Halloween Night at the SoHo shop on October 29, 2026, from 5 pm to 8 pm, with tarot readings, cocktails, macarons and fries, according to the brand's Halloween page. The dress code is Parisian chic with a Halloween twist, and tickets are sold through OpenTable rather than at the door.

West Broadway runs straight through the middle of SoHo, so the walk is easy. Head two blocks east along Prince Street to McNally Jackson Books at 134 Prince Street, an independent bookstore that opens at 10 am, and browse with your green box in hand. From there, Crosby Street is a quieter cobbled lane with Housing Works Bookstore at 126 Crosby Street, a used bookshop and café whose sales support the charity of the same name.

If you would rather keep it French, wander north on West Broadway toward Houston Street and look up at the cast-iron façades; the SoHo Cast Iron Historic District is the reason these streets look the way they do. If the salons are full, the plan B is simple: buy macarons at the counter, then sit on a bench in Washington Square Park, about ten minutes on foot to the north.

Ladurée SoHo, 398 West Broadway, New York, NY 10012, near the corner of Spring Street. Open 9 am to 7 pm Monday to Thursday and Sunday, 9 am to 8 pm Friday and Saturday. The nearest subways are Spring Street on the C and E, and Prince Street on the R and W, each a short walk away.

Salon and garden tables carry a minimum of $25 per guest Monday to Thursday and $35 Friday to Sunday, and 20 percent gratuity is added for parties of five or more. Teatime starts at 11 am daily. The takeaway counter has no minimum, so for a quick macaron or croissant, skip the host stand and go straight to the boutique.