Paradise Plaza Emeralds and a Jewelry Store Near Me: Isa Grutman

Isa Grutman sells only its own 14K and 18K gold jewelry from a second-floor jewelry store at 151 NE 41st Street, Suite 221, inside Paradise Plaza in the Miami Design District. The boutique opens Monday through Saturday from 11 am to 8 pm and Sunday from 12 pm to 6 pm. Every piece uses natural diamonds and gemstones only, and one of the easiest first purchases is a $780 Evil Eye cord bracelet set with blue sapphires and a few small diamonds.

Isabela Grutman, a Brazilian-born former model, founded the company in 2022, according to JCK, and the line was introduced that October with a launch party at Swan. Before any boutique existed, stockists such as Kith and Curio at Faena carried the pieces. The flagship opened on May 1, 2024, on the second level of Paradise Plaza. Grutman told World Red Eye that with jewelry you have to try it on, and that is when you fall in love.

The 1,122-square-foot room was designed by Cristina Souza of MC Studio, and Grutman described her brief as chic Brazilian, built on wood and travertine. Expect herringbone floors, plush beige Baxter sofas, stone accents from Arca, curved counters and a wall of chains that echoes the chain work in the collection. Glass display cases trimmed in gold run around the perimeter, so the middle of Suite 221 behaves like a living room rather than a sales floor.

Anyone can walk in during posted hours; there is no membership or referral gate. If you want a stylist's full attention, the website's flagship page links to a Schedule A Stylist Appointment booking form, and Grutman told JCK the team offers private styling appointments alongside events and activations. Once you sit down, the drinks are part of the ritual: the founder lists coffee, matcha, wine and champagne for clients settling onto the beige sofas.

Because the shop is a single room, a collection unveiling or holiday cocktail party can fill it quickly, and JCK reported one such evening in November with conference guests and ice cream. Booking a slot is the surest way to avoid standing behind a group building matching stacks. Sunday opens at 12 pm, so a late-morning plan only works Monday through Saturday, when the 8 pm close also leaves room for a post-dinner visit.

Emerald is the house stone, and the clearest example is the Emerald Bezel Hand Chain at $1,980. It carries 0.10 carat of Zambian emerald on a 3.5-inch center chain, with the bracelet adjustable to 6 to 6.5 or 7 to 7.5 inches. Grutman has said the hand chain is the trend she cannot get enough of, because it adds newness to an everyday stack, and the boutique is the place to test how one sits against rings.

For ears, the Jasmine Vine Emerald Studs cost $1,120 and hold 0.38 carat of emerald for the pair, from a collection inspired by the movement of vines. The Mini Emerald Huggie Hoops sit at $1,420, measure 8.5 mm across and are listed as made in Los Angeles. Grutman wants guests to add layers and experiment, so ask to see both pairs on at once before choosing.

The Mom Ring, at $2,780 with 0.25 carat of diamonds, is described by the brand as its bestseller, and versions also exist in emerald and pink sapphire. Higher up, the Point Emerald Necklace runs $14,950, carrying 0.81 carat of emerald in its 14-inch length. The bigger showpieces are one of one and stay in the store, since Grutman said exclusive items would be held for visitors rather than the website.

The bespoke service starts with a private consultation with Isabela and her team, held in person at the flagship or virtually. Specialists hand-select natural diamonds and gemstones within the budget you name, then you review detailed CAD renderings until the proportions feel right. After approval, the piece is made by her artisans, passes quality control and leaves with an appraisal. It suits engagement or anniversary rings that should look like the brand rather than a catalog solitaire.

Grutman told JCK that many clients arrive with friends while others prefer a solo visit, and that the room has become a community hub. In a separate interview she said she wants guests to find it fun to try things on and build a collection over time. The third regular is the gift shopper, whom the founder named directly when explaining why she opened a physical store: people wanted to try pieces on and find meaningful gifts in person.

Skip this stop if you want costume prices: apart from single gold threaded piercing studs from $80, the cord bracelets start at $620 and most rings land in the thousands. It is also the wrong address for estate jewelry, watches or a quick battery swap; the website lists bespoke design and styling, not a repair counter. Come instead if you want natural emeralds in everyday shapes and enjoy trying ten combinations before deciding on one.

Grutman has named Swan on NE 39th Street as her favorite place to eat in the district, which makes it an obvious lunch before or after Suite 221. Walk the other way along NE 41st Street to reach ICA Miami, the contemporary art museum whose sculpture garden is a quiet break from the boutiques. She also singled out Bottega Veneta and Saint Laurent nearby as her preferred shopping stops, both a few minutes on foot through Paradise Plaza.

If a private event has closed the room or the stylist calendar is full, Mejuri on NW 25th Street in Wynwood is a short drive south and offers styling appointments plus an on-site piercing studio. For a closer match to the Grutman look, Kith in the Design District stocks a selection of her pieces, per the brand's retail page. You can also ask Karpo in the Karpo APP for other emerald-focused jewelers within walking distance.

Isa Grutman is at 151 NE 41st Street, Suite 221, Miami, FL 33137, on the second level of Paradise Plaza. Hours run Monday through Saturday from 11 am to 8 pm and Sunday from 12 pm to 6 pm. The district directory recommends the Paradise Plaza Garage for parking, with Valet 8 as the nearest valet stand, and stylist appointments are booked from the flagship page online.