Eyewear Store Near Me on Main Highway, Coconut Grove: MOSCOT

MOSCOT Miami Shop, at 3410 Main Highway in Coconut Grove, sells the round LEMTOSH frame for $340 and adjusts any MOSCOT pair for free. It is open Monday to Saturday from 10 am to 6 pm and Sunday from noon to 6 pm. For an eyewear store near me search south of downtown, it brings a 110-year-old New York optical family to the Grove's shady village center.

The family's Our Story page starts in 1899, when Hyman Moscot arrived from Eastern Europe through Ellis Island and began selling ready-made eyeglasses from a pushcart on Orchard Street on Manhattan's Lower East Side. By 1915 he had enough loyal customers to open the family's first shop on Rivington Street. His son Sol joined at 15 and moved the business onto Orchard Street by 1936.

The page then runs through the generations. Joel Moscot joined in 1951, Dr. Harvey Moscot in 1986 and Kenny Moscot in 1992. Zack Moscot, the fifth generation, came in 2013 and is now the Chief Design Officer. The shop's own page in Miami opens with a short line that sums it up: family-owned optical business, New York's Lower East Side meets Miami's Coconut Grove.

Miami Living magazine reported in July 2025 that the Coconut Grove shop opened on May 15 as the brand's 34th shop worldwide. Zack Moscot told the magazine that Miami and New York share an undeniable energy, both cultural melting pots that celebrate art, fashion and creativity. The timing matched the brand's 110th year, and the shop launched with an anniversary LEMTOSH in Amber and Chestnut Fade tints.

The magazine described the interior as a nostalgic trip to Great Grandma Sylvia Moscot's living room, with old-school tin ceilings, vintage tchotchkes, historical artifacts and New York memorabilia. It is a deliberate contrast to the bright, airy shops elsewhere on Main Highway. Look up at the ceiling and along the shelves for family photos and old optical tools, which are part of what the brand sells as much as the frames.

Start with the LEMTOSH, the round frame with a keyhole bridge that has been the house signature for decades. The official shop lists the optical version at $340 and LEMTOSH SUN at $370. The MILTZEN, a softer rounded shape, is also $340, and the DIBBIK is $360. Ask to see each one in tortoise and in black side by side, since the color shifts how wide the frame looks.

Try the same frame in two sizes before you choose a color, because MOSCOT cuts many styles in several widths and the fit changes more than the tint does. Then ask about Custom Made Tints, the brand's in-house sun lens colors, which turn any optical frame into sunglasses. In Miami light, a light amber or green tint is easier to wear all day than the darkest grey.

The shop page lists consultations with licensed opticians for prescription and non-prescription lenses, including high-index materials and digital coatings. Bring a current prescription from your own eye doctor, since the page lists no on-site exam for Miami. If the frame you want is not in stock, the Ship-to-Shop service lets you order it online and collect it in Coconut Grove for the final fitting.

Two free services make a return trip worthwhile. Frame adjustments are complimentary, and the shop offers a professional deep cleaning that clears salt and sunscreen out of hinges and nose pads, a real issue in a beach town. One customer review on the official page notes the staff fixed another pair of hers for free. Bring older frames along with you when you come back.

The reviews MOSCOT chose for its Miami page talk about people more than product. Justin C. writes that the staff helped him through the process and were knowledgeable and caring. Kelly B. praises the service and the free fix on her second pair. Dante R. calls the quality great and the staff super nice and helpful, and ends with a line many Grove visitors repeat: a must when in the area.

Use those notes as a guide to the visit. Give yourself time to try a dozen shapes rather than three, step outside into the daylight on Main Highway with your two favorites, and only then pick a color. If you are buying a first pair of MOSCOT glasses, bring a photo of frames you have liked before, so the optician can start from a shape that already suits you.

Weekday mornings right after the 10 am opening are the easiest time for a long try-on, before lunch traffic fills Main Highway. Sunday opens later, at noon, and runs to 6 pm, so a Sunday visit pairs well with brunch in the Grove. Saturdays bring the most walk-in browsers. If you plan to order prescription lenses, allow time for measurements on top of choosing the frame.

Cross Main Highway to The Barnacle Historic State Park at 3485 Main Highway, the waterfront home of Commodore Ralph Munroe, where grounds entry is $2 per person and the house tour costs $3 for ages 13 and up. Its hardwood hammock and lawn down to Biscayne Bay are the calmest place in the neighborhood to try out new sunglasses.

From there, walk north along Main Highway under the banyan canopy toward the center of the village, where Grand Avenue and McFarlane Road meet. Peacock Park sits on the bay at the end of McFarlane Road, a broad lawn on the water that makes an easy place to rest. The full loop from the shop takes about forty minutes at an easy pace.

Address: MOSCOT Miami Shop, 3410 Main Highway, Coconut Grove, FL 33133. Email: miami@moscot.com. Hours: Monday to Saturday 10 am to 6 pm, Sunday noon to 6 pm. Prices from the official shop: LEMTOSH $340, MILTZEN $340, DIBBIK $360, LEMTOSH SUN $370. Free frame adjustments and deep cleaning. No on-site eye exams listed, so bring your prescription. Family business since 1915.