Eyewear Store Near Me in Brickell, Miami: Edward Beiner Eyewear

Edward Beiner, at 900 S. Miami Avenue, Suite 175, in Mary Brickell Village, is open Monday to Saturday from 10 am to 6 pm and Sunday from noon to 5 pm. It is one of the few designer eyewear shops in Brickell that also books full eye exams on site. If your eyewear store near me search starts at a Brickell desk, this is the shortest route from an old prescription to new frames.

The company is older than most of the towers around it. A 2019 profile in the Boca Raton Observer dates the first Edward Beiner store in Miami to 1981, a time, the writer noted, when glasses were seen as a medical necessity rather than a fashion accessory. Beiner told the magazine he saw an opportunity in eyewear that was even more important than diamonds, because it had an extra side, the prescription lens.

Fox News described him in 2012 as Brazilian-born, a designer who moved from Santos to Miami. The brand's own Our Story page adds that he is the son of a well-traveled merchant watchmaker and grew up on several continents. The original boutique still trades on Sunset Drive in South Miami, and the group grew from five stores in 2004 to nine by 2010, according to Florida Trend.

In 2020 the Canadian chain New Look Vision Group completed its purchase of the business, a deal trade outlet OptikNow described as the first time a Canadian optical retailer had bought a US eyewear retailer. The name, the buying trips and the Miami focus stayed. The company still says it is in the people business, and that what it really sells are stories rather than frames.

Mary Brickell Village is an open-air block between South Miami Avenue and SW 1st Avenue, so there is no mall level to climb. The boutique's official page calls Suite 175 its new permanent location and places it across from Rivian and Moxies. If you arrive by Metromover, the Tenth Street/Promenade station on SW 1st Avenue sits a couple of blocks away, an easy walk through the village courtyard.

The address matters because older listings still put Edward Beiner in other Brickell spots. The Brickell City Centre complex up the street has its own eyewear tenants, but the Beiner shop is not among them. Walk south along Miami Avenue past Eighth Street, turn into the village, and look for the lit wall of frames facing the restaurants.

The official site lists the labels the group carries across its boutiques. Cartier, Dior, Gucci, Tom Ford, Saint Laurent, Celine and Balmain cover the fashion end. Oliver Peoples, Dita, Jacques Marie Mage, Thom Browne and Maybach bring the more collector-minded frames that independent opticians in Miami tend to fight over. Beiner also designs under his own name, so ask to see the house collection beside the big labels.

The brand's mission statement says Beiner spends his time in Italy, Germany, France, New York and Tokyo looking for new frames, materials and techniques. In practice that means the Brickell trays change with the seasons rather than staying fixed. A useful habit is to name two frames you already like, from any brand, and let the stylist pull shapes from the current stock that sit on the same line.

Brickell is one of six Edward Beiner boutiques listed for eye exams. The official exam page lists what each visit covers: a vision and medical history review, refraction and visual acuity, a binocular evaluation, pupil and peripheral vision tests, an intraocular pressure test, a contact lens fit and evaluation, and retinal and anterior eye health exams. That is a full workup rather than a quick screening.

The same page says insurance is accepted at every exam location and that Flex Spending and HSA cards work. Bring your current glasses and any contact lens boxes, so the doctor can compare the old prescription against the new one before you start trying on frames in the shop.

The Brickell page lists three services beyond the exam: private style consultation, frame repairs and adjustments, and the exam itself. A private consultation is the best way to use the room, because one stylist works through face shape, skin tone and lens needs with you rather than leaving you alone at the mirror. Ask for one when you book, especially on a Saturday.

Weekday mornings after the 10 am opening are the quietest, since the village fills with lunch and happy hour crowds later in the day. Sunday opens at noon and closes at 5 pm, earlier than the restaurants around it. For a repair, bring the frame with any loose screw or pad still attached. Small fixes are usually faster when the stylist can see the original parts.

If you need the lab, Coconut Grove is the bigger option. The official site calls the CocoWalk boutique on Grand Avenue the largest store in its network, with an on-site lab. The original shop on Sunset Drive in South Miami also has a lab and books exams, and it is the shop where the whole business began in 1981. It stays closed on Sundays, so plan any visit there for Monday to Saturday.

Start at the boutique, cross the village courtyard to South Miami Avenue, and walk north to Brickell City Centre at 701 S Miami Ave, opened in 2016 with its Saks Fifth Avenue anchor and the long Climate Ribbon canopy over the walkways. Ride the escalators for a look at the canopy from above, then follow Miami Avenue toward the river for the view back across the towers.

Address: Edward Beiner, Mary Brickell Village, 900 S. Miami Avenue, Suite 175, Miami, FL 33130. Hours: Monday to Saturday 10 am to 6 pm, Sunday noon to 5 pm. Services: eye exams, private style consultation, frame repairs and adjustments. Insurance accepted, plus Flex Spending and HSA. Nearest Metromover: Tenth Street/Promenade. Founded in Miami in 1981.