Shoe Repair Shop at Great Portland Street: £15 Toe Segs

Euston Shoes has moved. After years at 335 Euston Road, the cobbler announced on 4 August 2026 that it now trades from Shop No. 1 in the Great Portland Street Station Arcade, Fitzrovia, London W1W 5PW, and its instructions are simple: look for the green shop near the station entrance. Shoe stretching costs £25 and toe or heel segs are £15. Anyone around Regent's Park searching for a shoe repair shop near me can now combine a drop-off with a Tube ride.

The business describes itself as serving Fitzrovia since 1950, and its website talks about more than seventy years of shoemaking in the heart of London. For most of that time the counter was at 335 Euston Road, which is still the address many older directory listings show. The August 2026 announcement moved everything a short walk west, into the arcade beneath Great Portland Street station.

Today the shop operates under the management of Oscar William Shoemakers and is led by Mr Huseyin Sapci, a shoemaker, according to the about page. A September 2026 post introducing the team is titled Meet Your Shoemakers London, a sign that the move came with a push to put names to the bench. Expect a compact kiosk rather than a large workshop, with most of the work done behind the counter.

Great Portland Street station is served by the Circle, Hammersmith and City and Metropolitan lines, so the shop is easy to reach from King's Cross, Baker Street and the City. The kiosk sits by the station entrance, which means you can hand over a pair of boots on your way to the platform and collect them on another commute. Euston Road traffic runs right outside.

The website also has a repairs enquiry form: complete it with details and photos, and the craftsmen review the request and send a quotation before any work starts. There is a book appointment button on the services page for anyone who prefers a fixed slot at the counter.

The services page is long, and many lines are fixed prices. Stretching shoes costs £25 for both men's and women's pairs, and toe or heel segs are £15. A new shoe shank is £55, and a chamois heel lining, which fixes the rubbed-through back of a well-worn shoe, costs £75. Half insoles are £20 for ladies and £25 for gents, and padded insoles are £35 and £40.

Several repairs are priced from a starting point. A premium full refurbishment and repair starts from £100, and re-gluing a midsole or outsole starts from £80. A heel patch fix starts from £20, and a premium suede or nubuck re-dye from £40. Most resoles are priced by size and material, so send a photo through the enquiry form to get a firm figure before you hand them over.

The menu goes well beyond leather soles. Sneaker repainting is a big part of the modern list: a sneaker toe repaint starts from £50 and a midsole repaint from £60, which suits white trainers that have greyed at the edges. For handbags, a luxury bag repaint service starts from £80. The shop also stocks Saphir care products and Vibram footwear, and it offers sneaker cleaning and dry cleaning.

Keys are cut at the same counter. A Yale key is £7, Chubb and mortice keys are £12.95 each, and a Banham key costs £28. Clothing alterations are on the list too, with trousers turned up or down for £25. For busy office workers in Fitzrovia, that means one stop can cover a hem, a spare key and a pair of boots in for repair.

According to the shop's FAQ, most repairs are completed within seven to fourteen working days after your footwear has been received, and more complex restoration work can take longer. That is slower than a while-you-wait heel bar, so plan ahead before a wedding or a job interview. Simple key cutting is the exception and is the one job worth doing on the spot.

Mid-morning on a weekday is the calmest time to drop off, once the morning commuter rush through the station has eased. The arcade is busy at the evening peak, when office workers stream back towards the platforms. If you are bringing several pairs, a quieter hour gives the shoemaker time to look at each one and explain what each repair involves.

Use Euston Shoes for its counter repairs, and think twice about its online shoe shop. Recent Trustpilot reviews for eustonshoes.com give the business a low rating, and most of the complaints concern online footwear orders and slow refunds rather than repairs. A one-off June 2026 review praises very good service. Paying at the counter, with your shoes in front of the person fixing them, avoids the problems the online buyers describe.

The chamois heel lining at £75 is worth it on a good pair of leather shoes whose backs have worn through, because it saves them from blisters and further damage. Skip the premium refurbishment on cheap fashion shoes, though: £100 is more than many high street pairs cost new. Save that service for leather shoes or boots you plan to wear for years.

Regent's Park is two minutes from the station, through Park Crescent on Marylebone Road, and the formal gardens are a calm place to wait if you are collecting the same day. Heading the other way, Fitzroy Square on Fitzroy Street is one of the finest Georgian squares in London, with stone terraces by Robert Adam on two sides and a quiet garden at the centre.

From Fitzroy Square, the BT Tower rises above Cleveland Street a few minutes south. The surrounding streets are full of small cafés and lunch spots for the walk back towards the station to collect your shoes. The whole loop takes under an hour.

Address: Shop No. 1, Great Portland Street Station Arcade, Fitzrovia, London W1W 5PW. Tube: Great Portland Street (Circle, Hammersmith and City, Metropolitan). Email: info@eustonshoes.com. Quotes are given before work starts, and most repairs take seven to fourteen working days.