Halloween Bakery Near Me in Soho: Crumbs & Doilies Ghost Cupcakes

Crumbs & Doilies bakes everything for its Soho shop in the kitchen directly upstairs, at 1 Kingly Court in the cobbled passage between Carnaby and Beak Street, and in October its Halloween line is the reason to make it your halloween bakery near me. A Pumpkin Spice New York Cookie costs £4.95, a dozen mini Halloween cupcakes topped with ghosts, bats and gravestones is £33, and the shop opens at 11am Monday to Saturday and noon on Sunday.

The bakery was founded in 2006 by Jemma Wilson, better known to millions of YouTube viewers as Cupcake Jemma. The Soho shop came later. The team opened the doors and turned on the ovens in December 2014, and on its tenth birthday in 2024 the bakery wrote that it started with just two small Kenwood mixers making everything. Larger orders are now built at a second bakery in Wandsworth, while the Soho kitchen keeps baking for the counter downstairs.

That set-up explains the shop's rhythm. The counter menu changes every week and is posted on the shop page. The week of 12 October 2026 listed Caramel Cornflake and Slutty Brownies, cupcakes in Raspberry Ripple (vegan), Salted Caramel Popcorn, Red Velvet and Boston Creme Pie, Dot Cakes in several flavours, and ten flavours of New York Cookie. Whole cakes appear in store from Tuesday to Saturday only, so a Sunday visit means cupcakes and cookies rather than a full cake.

The seasonal cookie is the easiest buy. The Pumpkin Spice New York Cookie is a thick, chewy, under-baked cookie with white chocolate, cinnamon, ginger and nutmeg, listed online at £4.95. The bakery bundles it into The Halloween Box, six cookies for £30 that mix Pumpkin Spice with Red Velvet and Cookies & Cream. Order the box online before 10am and it arrives anywhere in the UK the next day, which makes it the simplest Halloween parcel to send to friends outside London.

The cupcakes are the showpiece. A dozen mini Halloween cupcakes in vanilla and chocolate costs £33, and a dozen full-size ones costs £55. Each is topped with spooky decorations such as ghosts, bats and gravestones, and the bakery hand-delivers them across London and inside the M25. They can also be collected from Soho or Wandsworth, so you can order online, then pick up a box at Kingly Court and walk it straight to a party.

For a centrepiece, the Halloween Classic Cake has four layers of sponge with a band of hand-applied spooky sprinkles and buttercream blobs, from £75 for a six-inch cake in vanilla, chocolate, red velvet, raspberry ripple or sprinkle sponge. The Halloween Vintage Cake costs £95 for six inches, iced entirely in black Swiss meringue buttercream over five extra-tall layers. Our honest take is to skip the Vintage Cake unless you want a dramatic photograph, because the cupcakes deliver the same flavours for a third of the price.

The shop is a counter, not a cafe with table service. You order at the till, pay, and take your box away, and space inside is tight enough that more than a handful of people makes a queue out onto the cobbles. Opening hours are 11am to 6pm Monday to Thursday, 11am to 7pm on Friday and Saturday, and noon to 6pm on Sunday. Weekday mornings just after opening are the calmest, while Saturday afternoon brings the Carnaby shopping crowd straight past the window.

The counter holds that week's menu, and the Halloween cupcakes are sold as an order item rather than a guaranteed counter fixture. If your heart is set on ghosts and gravestones, order them online and collect. If you arrive and the counter is thin, Cutter & Squidge at 20 Brewer Street is about five minutes' walk east and is open every day from 11am to 7pm, which makes it the obvious second stop for a Soho Halloween bakery crawl.

Crumbs & Doilies leans on two colours, pink and turquoise, and you see them on the shopfront, the boxes and even the giant birthday cake the team built for the shop's tenth anniversary, which ran the length of the front window. The window itself is the display, stacked with cupcakes, cookies and Dot Cakes, the small round cakes the bakery calls viral. The shop has also run a monthly matcha drink with a new flavour each month, a reminder that the menu here is always rotating.

The people at the counter are a recognisable mix. Fans of the Cupcake Jemma channel come to taste the bakes they have watched being made. Office workers from the streets around Regent Street pick up cookie boxes for a colleague's birthday. Families shopping on Carnaby Street stop for a cupcake each. The unspoken rule is speed: decide before you reach the till, because the queue behind you is usually standing in the passage.

Kingly Court itself is worth a look, a three-storey courtyard of restaurants and bars just behind the shop. Carnaby Street runs parallel a few steps east, and at its northern end Great Marlborough Street brings you to Liberty, the department store housed in a Tudor-revival building from 1924. Walk south instead and Golden Square, a small public garden, is two minutes away, a good place to open the box before the buttercream suffers in a bag.

A full Halloween loop takes about an hour. Start at Crumbs & Doilies for a Pumpkin Spice cookie, cross Regent Street's back lanes to Brewer Street for Cutter & Squidge, then finish on Carnaby Street, where the shopfronts change their windows for the season. Oxford Circus and Piccadilly Circus stations sit at either end of the walk, so you never have to double back.

Crumbs & Doilies, 1 Kingly Court, Carnaby, London W1B 5PW. The nearest Tube stations are Oxford Circus and Piccadilly Circus. The entrance is in a cobbled pedestrian passage, so wheels on a buggy will rattle, and the shop has no seating to speak of. Gluten-free and vegan cupcakes are available to order online, and the counter usually has at least one vegan cupcake on the weekly menu, such as the Raspberry Ripple.

London orders for Halloween cupcakes and cakes are hand-delivered or collected, while cookies and brownies ship nationwide. Order the cookie box before 10am for next-day delivery, and give the cupcakes and celebration cakes enough lead time before 31 October, when everyone in London wants a spooky dozen at once. If you only have time for one thing at the counter, make it the Pumpkin Spice cookie, warm from the upstairs kitchen.