Greenwich Gelato Shop Crawl: Market Cobbles to Park Hilltop
Halloween Bakery Near Me in Notting Hill: Ice Spooky Biscuits at Biscuiteers
Biscuiteers' Icing Café at 194 Kensington Park Road runs a £30 hour-long Halloween DIY Icing Experience with four themed biscuits and a spooky hot chocolate, and sells Boo! letterbox biscuits for £25.
At Biscuiteers' Icing Café, 194 Kensington Park Road in Notting Hill, the Halloween treat is something you make yourself: a £30 hour-long Halloween DIY Icing Experience with four themed biscuits, edible decorations, up to five icing colours and a spooky hot chocolate. If you search for a halloween bakery near me in west London, this is the one where you leave with orange icing on your sleeve. The shop opens 10am to 6pm Monday to Saturday and 11am to 5pm on Sunday.

The Company Behind the Hand-Iced Biscuit
Harriet Hastings founded Biscuiteers in 2007 after careers in publishing, where she was a marketing director at Penguin, and in PR. Her pitch was simple: why send flowers when you can send biscuits? With her husband Stevie, who ran a catering and events business, she built a brand around biscuits iced entirely by hand, so no two are identical. The company calls itself the UK's original hand-iced biscuit business and says it opened the world's first icing cafés.
The biscuits sold in Notting Hill are made and iced at what the company calls the Ministry of Biscuits, in a room it names the Grand Icing Hall, and the café's classes teach the same techniques. The Notting Hill boutique has been on Kensington Park Road for about a decade, and Vogue once listed it among the most Instagrammable places in London. That pastel shopfront is the reason many visitors arrive with a camera before they arrive with an appetite.
The Halloween DIY Icing Experience
This is the main event for October. You sit at a table in the café with four Halloween-shaped biscuits, edible decorations and up to five line-icing colours, and you have an hour to decorate them. One finished biscuit goes home in a hand-illustrated gift box, you get a spooky hot chocolate while you work, and you receive 10% off anything you buy in the shop afterwards. The biscuits contain gluten and dairy, and there is no vegan option for this session.
Children get their own version during the school holidays. The Kids Halloween Icing Class costs £55 and runs for an hour, with themed biscuits, icing colours and sprinkles, a tutorial from one of the in-store icers, a free drink and a gift box to carry the results home. The children's party format is for ages seven and up. Adults who want something stronger can book Icing Lates at £75 per person, held after hours from 6:30pm to 8pm on selected weekday evenings for guests aged 18 and over.
Halloween Biscuits to Buy Off the Shelf
If you would rather someone else did the piping, the shop's Halloween range does the work. The Boo! Letterbox Biscuits are four chocolate biscuits iced with a ghost, a pumpkin, a spider web and a bat, boxed flat to fit a letterbox, for £25. The Haunted House Biscuit Tin holds nine chocolate biscuits of bats, pumpkins and potions in the brand's square keepsake tin for £39.95, and the single Pumpkin Jolly Ginger, a gingerbread figure in a gift box, costs £9.95.
The best value for a Halloween party is the DIY Haunted House Biscuit Tin at £38. It contains six ready-baked biscuits, piping bags, icing sugar, bags of decorations and a step-by-step guide, so you can run your own icing session at home. Our honest view is that the single Jolly Gingers are a pricey way to buy one biscuit, so put the money towards the £30 café session, which includes four biscuits, a drink and the shop discount.
For sending a scare by post, the letterbox format is the clever part. Boxes are cut to slip through a standard letterbox, so the recipient does not need to be home, and the Skeleton Jolly Ginger, a chocolate gingerbread figure dressed as a skeleton, comes in a 16cm gift box for £9.95. You can add a written message at checkout and pick a delivery day, which makes it easy to land a ghost biscuit on a friend's doormat on 31 October itself.
Booking, Timing and What to Do if It Is Full
The icing sessions are booked online in advance, and the Icing Lates need at least eight guests to go ahead, so the shop can cancel a quiet evening. For the walk-in shop, weekday mornings after the 10am opening are the calmest. Saturday is market day on nearby Portobello Road, and the crowds spill onto Kensington Park Road from late morning. Sunday hours are shorter, from 11am to 5pm, so leave enough time if you plan to shop after a session.
If every Halloween slot is taken, buy the DIY Haunted House tin in the shop and run the session at your own kitchen table, or book the Little Afternoon Tea for under-12s at £25 per person, which uses the same café.
The Room and the People in It
The café works as two things at once: a boutique selling tins, letterbox boxes and gifts at the front, and a set of tables where people sit with piping bags and concentrate. The regulars fall into a few groups the company itself caters for, including parents with children on half-term, friends booked in for a hen party or baby shower, and couples on a weeknight Icing Late with a glass of the brand's own prosecco. Everyone is quietly competitive about their pumpkin faces.
A Notting Hill Walk Around the Shop
Kensington Park Road runs parallel to Portobello Road, so the market is a short walk west of the shop. On Saturdays the antiques stalls start near the Notting Hill end of Portobello, while the fruit and vegetable stalls run further north. Walk south along Kensington Park Road and you pass the private communal gardens that give the area its leafy feel, before reaching Notting Hill Gate. Ladbroke Grove station sits to the north on the Circle and Hammersmith & City lines.
Practical Notes
Biscuiteers Notting Hill, 194 Kensington Park Road, London W11 2ES. Hours are 10am to 6pm Monday to Saturday and 11am to 5pm on Sunday. Online orders over £50 get free UK next-day delivery, and personalised biscuits ordered by 3pm arrive the next day. Biscuits contain gluten and dairy, so guests with those allergies are better off skipping the icing sessions entirely.
Ask Karpo for more information.
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