Gourmet Chocolate Near Me in Marylebone: Rococo Chocolates on Moxon Street

Rococo Chocolates sells its rose and violet creams from a single London shop at 3 Moxon Street, W1U 4EP, a short side street off Marylebone High Street, where a 12-piece box costs £30. The company opened on the King's Road in 1983, and Marylebone is now the place to buy its gourmet chocolate in person. The shop opens 10am to 7pm Monday to Saturday and 10am to 5pm on Sunday, which matters if you plan to pair it with the Sunday farmers' market outside.

Rococo was founded in 1983 by Chantal Coady OBE. The company's own history says the idea started with a Saturday job selling confectionery at Harrods, and that Coady wanted a shop that treated real chocolate as something to engage all the senses. The first Rococo opened on the King's Road in Chelsea, and in those early years the chocolates were made in the basement under the shop floor.

Coady trained in textile design at Camberwell School of Art, and that background still shows on the shelves. The blue and white toile pattern on Rococo boxes was drawn from antique Parisian chocolate moulds, repeated like a Toile de Jouy fabric, and the artisan bar wrappers borrow from Mediterranean tiles. Over the years Rococo opened shops in Belgravia, Notting Hill and St John's Wood, but the website now points visitors to Moxon Street.

The store page describes Moxon Street as just around the corner from Marylebone High Street, opposite La Fromagerie and The Ginger Pig. Rococo itself describes the Marylebone shop as a little chocolate emporium with pastel colours and whimsical detail, packed to the rafters with boxes, bars and truffles. With a cheesemonger and a butcher as neighbours, it feels more like part of a food street than a flagship store.

That counter is the reason to visit rather than order online. Staff will help you build your own box, picking pieces one by one from dozens of ganaches, pralines and truffles, so you can mix sea salt caramel with rose and orange instead of buying a fixed selection. The shop also takes requests for bespoke hampers built to a budget, and it can arrange same-day delivery in London if you call the counter directly.

Start with the rose and violet creams, the most old-fashioned thing Rococo sells: soft fondant centres flavoured with flower essences, sealed in dark chocolate and topped with crystallised petals. The small box holds 12 pieces for £30 and the large box holds 20 for £48. They are sweet and perfumed, so they suit people who grew up with English fondant creams better than those who want an intense, bitter dark chocolate.

For a broader tasting, the Chocolate and Truffle Collection in 16 pieces costs £40 and the 25-piece medium box costs £62. The Marc de Champagne truffles come in a £30 tub and in a mini pack for £12.50. Dark chocolate orangette batons, strips of candied orange peel dipped in dark chocolate, cost £17 a box, and the white chocolate pistachios with cardamom and rose are also £17.

If you only want a taste, the Bee Bars are the cheapest way in at £3 each, small tasting bars made with Arriba Nacional cacao in versions such as Dark 72%, Milk 36%, Milk Sea Salt and Honeycomb Crunch. The larger artisan bars, including Dark Sea Salt and Tangy Raspberry, cost £8. Chocolate thins in sea salt milk, peppermint dark and rose milk are £19 a box.

The shop serves hot chocolate to take away through the colder months and switches to ice cream in summer. One customer review quoted on Rococo's store page says she comes for the hot chocolate every time she is in London and recommends buying a tin to take home. On a cold October afternoon, a cup carried down to Marylebone High Street is the easiest Rococo purchase to justify.

The large hampers are the one thing to skip on a casual visit. The Truffles and Treats hamper costs £140, and most of what goes into it is sitting loose on the counter. A hand-picked box of around 16 pieces, plus a couple of Bee Bars, gives you a better spread of flavours for well under a third of that, and you choose every piece yourself instead of taking a set mix.

The best time to come is Sunday morning. Marylebone Farmers' Market runs every Sunday from 10am to 2pm on St Vincent Street, Aybrook Street and the top of Moxon Street, rain or shine, according to London Farmers' Markets. That puts the stalls directly outside Rococo's door, so you can buy vegetables, game in season and bread, then step inside for chocolate before the shop shuts at 5pm.

If you want staff time to build a large box, a weekday visit soon after the 10am opening keeps you clear of the Sunday market crowd. Christmas stock is already arriving, and the 2026 advent calendar is listed online as coming soon at £89. If the counter is crowded on a Saturday afternoon, buy a few Bee Bars and come back early on Sunday, when the market crowd is browsing stalls rather than queuing for chocolate.

Moxon Street makes a natural food loop. La Fromagerie and The Ginger Pig butcher sit across the road, so cheese, sausages and chocolate can all go in the same bag. From there, walk west to Marylebone High Street, the village's main shopping street, where independent shops line both sides between Marylebone Road and Wigmore Street.

Continue south along the High Street and the walk ends near Wigmore Street, from where Bond Street station is a few minutes further on. Going north instead brings you back up to Marylebone Road for Baker Street station and the southern edge of Regent's Park, which is close enough for an afternoon walk with a cup of hot chocolate.

The reviews Rococo publishes on its own store page give a fair picture of the customers: gift buyers who come back for the presentation, a returning visitor from outside London who stops in every trip for hot chocolate, and regulars who praise the staff for old-fashioned customer service. Most come for gifts, so the staff are used to wrapping and to suggesting a mix for someone they have never met.

Address: Rococo Chocolates, 3 Moxon Street, London W1U 4EP. Email: 3moxonstreet@rococochocolates.com. Hours: Monday to Saturday 10am to 7pm, Sunday 10am to 5pm. Nearest Underground stations are Baker Street, Bond Street and Regent's Park, each a short walk away. The shop offers a loyalty scheme with 5 points for every £1 spent, and allergen-free, alcohol-free and plant-based options are listed separately online.