White's Mercantile 12 South

4.4 (231)shop

A modern spin on the classic general store, stocking barware, apparel, and Southern-inspired gifts.

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Description

Founded by musician and entrepreneur Holly Williams, this 12 South shop styles itself as a general store for the modern-day tastemaker. The setting pairs an old-fashioned general store feel with upscale merchandise, branching into home fragrances and vintage-inspired holiday ornaments.


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