Mermaid Parade scene

Culture / Event

The 44th Mermaid Parade: The City's Most Democratic Costume in New York 2026

No big sponsors, a 101st-birthday marcher, thousands of homemade tails on Surf Avenue — what Coney Island's parade says about who gets to be seen.

Sally Abrams
2026-07-16

Every parade is an argument about who belongs in public view. Most of them settle the argument in advance — sponsors buy the floats, broadcasters pick the camera angles, and the rest of us are audience. The Mermaid Parade, which rolled through Coney Island for the 44th time in late June, makes the opposite argument: anyone who glues enough sequins to a bra and shows up gets to be the show. I went as a watcher (an occupational habit; I read crowds the way other people read menus), and left convinced this is the most democratic costume in New York.

If you're deciding whether next year's edition is for you: it's for anyone willing to stand in salt air and full sun for a few hours among a very large, very glittery crowd. It is not for anyone who wants reserved seating, short lines, or a tidy, TV-ready spectacle with sight lines sold in advance. The parade's whole point is that nothing here was sold in advance.

What happened

Thousands of mermaids, sea creatures, and gloriously self-invented New Yorkers took over Surf Avenue and rolled toward the boardwalk, the route this parade has walked for decades. This year's royalty was King Neptune Jesse Malin and Queen Mermaid Rickie Lee Jones — musicians, fittingly, for a parade that runs on rhythm rather than budget. Marchers kept saying a version of the same thing: this is street-level creativity without big-money sponsorship. The costumes proved it. Hot glue, chicken wire, thrift-store lamé, a year of somebody's evenings — you could see the labor, and the labor was the glamour.

The moment

Mid-route, word moved down the barricades faster than the marchers did: one of them was walking the full route on her 101st birthday. For about thirty seconds, a stretch of Surf Avenue reorganized itself around her — phones lowered, a slow clap traveled the line, strangers shouted a birthday at a woman born before the parade's grandparents' parade. She kept walking. A century old, in costume, in public, unbothered. That is the argument, in one body.

If you go next year

The 2027 date hasn't been announced, so watch the organizers' calendar and don't book anything until it drops. When it does: come early, claim shade or bring it, carry water, and consider making something with your hands even if it's just a cardboard crown. The parade reads participation as respect. Watching is allowed; joining is the fluency.

Getting there & around

The D, F, N, and Q all end at Coney Island–Stillwell Avenue, a short walk from Surf Avenue and the boardwalk. On parade day the trains are part of the parade — costumed, crowded, cheerful. Build in extra time and check service before you go, especially for the ride home.

Who gets to be seen

Here is what this parade understands that sponsored spectacle doesn't: visibility is usually rationed. Somewhere there's a casting process deciding which bodies read as celebratory. The Mermaid Parade skips the casting. Every age, every size, every gender expression, every budget marched down the same asphalt this June, and the crowd cheered the 101-year-old as loudly as the showgirls. Take up space — the world was mapped without asking us, and one Saturday a year, Coney Island hands the map back. My closing take: a parade people build themselves isn't a quirky tradition. It's civic infrastructure for being seen, and it's worth your one free Saturday next June.

Practical notes

• The parade is held annually at Coney Island in June; the 2027 date has not been announced — check the organizers' site before planning.

• Watching from public sidewalks has historically been free; arrive early for a spot near the route.

• Expect heavy crowds, strong sun, and limited restrooms; plan accordingly.

• The beach and boardwalk are open public space year-round.

Tags

coney island, mermaid parade, brooklyn events, parades, costumes, street culture, june in nyc, boardwalk, diy culture, public space, summer traditions, jesse malin, rickie lee jones

Ask Karpo first

Ask Karpo to flag the 2027 date the moment it's announced — and which corners of the route have room for every body, strollers and wheelchairs included.

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