Sunset Spectacular

Designed by Tom Wiscombe Architecture, the West Hollywood installation departs from traditional flat billboards by embedding media inside a three-dimensional sculptural shell. The form splits into four massive sections—three outer planes intersecting an internal tesseract tilted away from Earth's gravity to create deep involutions. Instead of familiar human-scale panels, the structure stacks together in oversized puzzle-like chunks with deliberately low-resolution massing, rising from an uplifted ground plane that forms its own self-contained world along the Strip.