
SHINSEGAE HYPER GROUND
Pop-up StoreOct 1 – Dec 31
Free
A Hudson Yards pop-up gathering 30+ Korean beauty and lifestyle brands into spaces styled around a day in Seoul.
Who's Involve
Shinsegae Department StoreOther
성분에디터Other
믹순Other
온그리디언츠Other
힌스Other
삐아Other
밀크터치Other
Description


Created by Korean retailer Shinsegae Department Store as a platform for K-brands, the space features an inventory spanning skincare, makeup, fragrance, and body care alongside beauty devices, inner beauty, and home goods.