Reformation

2.7 (29)shop

122 5th Ave

Scan single display items to send your size straight to the fitting room at this eco-focused women's clothing shop.

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Description

In-house designs here are constructed from vintage pieces and repurposed fabric. The space adopts a minimal layout displaying one item per style, keeping the floor uncluttered while scanned requests are prepared behind the scenes. Although the tech-enabled setup avoids crowded racks, visitor experiences highlight inconsistent service speed—including long waits for requested sizes to reach the changing room—and occasionally dismissive staff.


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