Not Just Cake by Simren

Founder Simren draws on training in fine art, interior design, and fashion, working directly with clients to shape bespoke bakes around specific event palettes and themes. The planning involves testing sample batches of cake, filling, and frosting combinations—from sponge layered with lemon-raspberry preserves and mascarpone to custom chocolate accents. Recipes emphasize organic ingredients with restrained sweetness and can accommodate dietary needs like nut-free bakes, with finished orders prepared for local pickup or delivered directly to venues across greater Boston.