Line Friends New York Times Square Store
Packed with BT21 plushies, NewJeans merch, and photo booths, this Times Square shop is a haven for K-pop fans.
- Mon – Thu, 10:00 – 22:00; Fri – Sun, 10:00 – 23:00
- 1515 Broadway, New York, NY 10036, USA
- 4.4 (1137 reviews)
Description
More than half the shop belongs to BTS and BT21, but the floor covers a broader slice of K-pop culture. Shelves are stocked with acrylic stands, patches, and keychains, while dedicated Photoism booths sit alongside the merchandise displays.
Inventory depth varies noticeably by artist. Visitors will encounter rotating displays for groups like Ateez alongside discounted NewJeans items, whereas other acts like IVE have only a minimal presence. The selection stays fluid through limited-time brand collaborations, such as beauty pop-ups with Soko Glam.
Good to know
NewJeans discounts