Hojokban
A stylish Manhattan spot serving creative Korean fusion, from truffle potato pancakes to rich soy-marinated crab.
- Mon – Thu, 12:00 – 15:00, 17:00 – 23:00; Fri, 12:00 – 15:00, 17:00 – 00:00 (+1); Sat, 11:00 – 15:00, 17:00 – 00:00 (+1); Sun, 11:00 – 15:00, 17:00 – 23:00
- $$
- 128 Madison Ave. #1F
- 4.6 (666 reviews)
Description
The kitchen pairs modern energy with approachable hospitality, serving a menu that ranges from a rich budae jjigae with kimchi sauce to tender, well-seasoned beef short ribs. Diners point to creative plates like the fried rice inspired by Shin cup noodles and a savory spicy crab roe bibimbap, often paired with a refreshing yuja highball or crispy seafood pancakes. For lunch, the soy-marinated crab (ganjang gejang) set offers a rich, buttery umami flavor. The dining room feels vibrant and stylish without pretension, backed by attentive, friendly service.