
Cafe Aroma
A cozy, pocket-friendly spot near Times Square known for speedy service, fresh pastries, and rich New York cheesecake.
- Mon – Sun, 06:30 – 20:00
- $$
- 839 7th Ave
- 4.5 (646 reviews)
Description




Inside the clean dining area, the space can get crowded at times, though the staff keeps the counter service moving quickly. The kitchen turns out toasted bagels with fresh cream cheese alongside popular, savory bacon, egg, and cheese croissants. For sweets, the bakery case displays soft muffins, Danish pastries, and pistachio croissants, plus a rich chocolate-covered version of their cheesecake. While visitor opinions on the lattes range from standout to standard, the food quality remains consistent at a price point that has famously held steady against inflation.