Browse NBC Mugs and Apparel at Rockefeller Plaza

At 30 Rockefeller Plaza, The Shop at NBC Studios is open from 8 AM to 8 PM daily, leaving room for a weekend browse with friends. Glass shelves hold branded mugs, with folded shirts and caps nearby.

Vintage cameras share the space with official apparel and memorabilia from classic and current NBC shows. Staff wrap fragile purchases securely for travel, a useful detail when a mug catches your eye.

For a morning visit, the shop also serves as a pickup point for same day passes to afternoon studio tapings with Jimmy Fallon.