ABBA Arena

Located at Pudding Mill Lane in London, the custom-built, purpose-designed arena was created exclusively to house the ABBA Voyage digital concert residency. Cutting-edge audiovisual technology powers an experience where digital avatars of the legendary pop group perform alongside a live band. Visitors encounter an immersive production driven by very loud, very bright and flashing lights, creating an atmosphere that prompts non-stop dancing and singing.